Question 1: Describe three key qualities that make a font suitable for a children's book cover. Explain your choices.

Answer: Key qualities include readability, playful or friendly appearance, and clear letterforms that are easy to distinguish. These qualities ensure the target audience can easily read and feel engaged with the cover.

Question 2: Identify and explain two differences between serif and sans-serif fonts in terms of their visual appearance and typical usage.

Answer: Serif fonts have small lines or strokes attached to the ends of their characters, often used in printed materials for a traditional or formal look. Sans-serif fonts lack these strokes, offering a cleaner, modern appearance suitable for digital screens and headings.

Question 3: Explain how kerning and leading affect the readability of a piece of typography.

Answer: Kerning adjusts the space between individual letters to ensure even and visually pleasing spacing, while leading controls the space between lines of text. Proper kerning and leading improve readability by making the text easier to scan and preventing overcrowding or excessive gaps.

Question 4: Sketch a logo for a new eco-friendly clothing brand using only typography. Label the key features of your design.

Answer: A successful sketch would feature the brand name in a clean, natural-looking font, possibly with a slight organic curve or leaf motif integrated into the letterforms. Label features such as font style, any decorative elements, and how the text layout communicates eco-friendliness.

Question 5: Draw a typographic poster that promotes recycling. Use at least three different font styles to create visual interest.

Answer: A well-executed poster would incorporate a bold headline encouraging recycling, with varied fonts such as a strong sans-serif for the main message, a playful font for supporting text, and a handwritten style for emphasis. The layout should balance the different font styles harmoniously.

Question 6: Design a title for a horror movie using typography. Describe the font style, color, and any additional effects you would include in your sketch.

Answer: The title should be in a jagged, distressed font to evoke fear, with dark red or black colors. Effects like shadowing or cracks in the letters could enhance the spooky atmosphere. The layout should be bold and attention-grabbing.

Question 7: Explain the concept of hierarchy in typography and why it is important in a magazine layout.

Answer: Hierarchy in typography involves using size, weight, and style differences to guide the viewer’s eye through the content, highlighting the most important information first. It helps organize the layout, making it easier to read and understand.

Question 8: Sketch a headline for a sports event poster, using a blocky, energetic font style. Indicate your choice of color and layout in your sketch.

Answer: A dynamic headline with large, bold, block letters that suggest movement. Use bright colors like red or blue, with the text slightly tilted or arranged diagonally to create energy and excitement.

Question 9: Identify three factors that influence the choice of typography in a branding project.

Answer: Factors include the target audience, the brand's personality or message, and the medium or platform where the typography will be used.

Question 10: Describe how contrast between text and background enhances readability. Provide an example scenario.

Answer: High contrast between text and background, such as black text on a white background, makes the text stand out and is easy to read. For example, a poster with white text on a dark blue background improves visibility from a distance.