Question 1: Define the term 'typography' and explain its importance in graphic design.

Answer: Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It is important because it influences how messages are perceived and can enhance or hinder communication.

Question 2: Describe three different types of font styles commonly used in design, and give an example of where each might be appropriately used.

Answer: Serif fonts have small lines at the ends of characters and are often used in printed books for readability. Sans-serif fonts lack these lines and are suitable for digital screens and modern designs. Script fonts mimic handwriting and are ideal for invitations or elegant branding.

Question 3: Explain the difference between kerning and leading in typography.

Answer: Kerning refers to the space between individual characters in a word, affecting the visual spacing. Leading is the space between lines of text, influencing how easily the text can be read vertically.

Question 4: Identify two key principles to consider when choosing fonts for a professional poster.

Answer: Legibility and appropriateness are key principles. Fonts should be easy to read from a distance and suitable for the message's tone and target audience.

Question 5: Describe how contrast can be used effectively in typography to improve readability.

Answer: Contrast can be created through differences in font size, weight, colour, or style. Using high contrast between text and background enhances visibility and readability.

Question 6: Sketch a logo for a new coffee shop using only two different font styles. Label the fonts used and explain why you chose them.

Answer: A successful sketch would feature the shop name in two contrasting fonts—perhaps a bold, sans-serif for modernity and a cursive script for friendliness. Labels should specify the font styles and reasoning behind the choices, such as readability or brand personality.

Question 7: Design a title for a school event poster. Use a large, eye-catching font. Describe your choice of font style and how it fits the theme.

Answer: The student should sketch the title using a decorative or bold font that captures attention. The explanation should mention the font style (e.g., playful, formal) and how it complements the event's theme.

Question 8: Draw a typographic poster promoting a music festival. Use creative arrangements of the festival name and date, experimenting with different font sizes and styles.

Answer: The sketch should show the festival name prominently, with varied font sizes and styles to create visual interest. The layout should demonstrate understanding of hierarchy and visual balance.

Question 9: Explain the concept of hierarchy in typography and how it helps in designing effective communication.

Answer: Hierarchy in typography involves using size, weight, or style to prioritize information, guiding the reader's attention from the most important to less important text, making the message clearer.

Question 10: Discuss how the choice of colour in typography can influence the mood of a design.

Answer: Colour can evoke emotions—bright colours like yellow can create a cheerful mood, while dark colours like navy suggest professionalism. The right colour choice enhances the message and feeling of the design.

Question 11: Create a typographic banner for a charity event. Use at least three different font styles and experiment with layout and spacing to make it visually appealing.

Answer: The banner should incorporate varied font styles to emphasize different parts of the message, with careful spacing and layout to maintain balance and draw attention. Labels or notes about the font choices should be included.