Question 1: What does the term 'media ownership' mean? Explain in your own words.

Answer: Media ownership refers to who owns and controls media companies, such as TV channels, newspapers, and websites, determining what information is shared.

Question 2: Name two large companies that own many media outlets in the UK.

Answer: Examples include News Corporation and BBC (British Broadcasting Corporation).

Question 3: Why might it be important to know who owns a media company?

Answer: Because owners can influence the content, bias, or messages in the media, affecting what the public believes or thinks.

Question 4: Describe how ownership could affect the way news is reported on a political issue.

Answer: Owners might influence the news to present a particular political view, either supporting or opposing certain parties or policies, thus shaping public opinion.

Question 5: Imagine a media company owned by a large corporation that makes a lot of money from environmental products. How might this ownership influence the way environmental issues are reported?

Answer: The media company might downplay negative news about environmental problems to protect the company's interests or promote environmentally friendly products.

Question 6: Draw a simple diagram showing the relationship between media owners, media outlets, and the audience. Leave space below for your sketch.

Answer: A correct sketch would show a box labeled 'Media Owners' connected to a box labeled 'Media Outlets' (like TV, newspapers), which then connects to a box labeled 'Audience'. Arrows indicate the flow of influence.

Question 7: What is one reason why some people might trust the media less if they know who owns it?

Answer: Because they might believe the media is biased or not telling the full truth to protect the owner’s interests.

Question 8: Explain the term 'concentration of media ownership' and why it could be a concern.

Answer: It means a few companies own many media outlets. This can be a concern because it reduces diversity of opinions and controls what information people get.

Question 9: Sketch a simple chart showing how a small number of companies could control most of the media in the UK.

Answer: A correct sketch would depict several media outlets (TV, newspapers, online platforms) all linked to a few large companies, illustrating concentration of ownership.

Question 10: In your opinion, how might media ownership affect what stories are covered or ignored?

Answer: Owners might choose to cover stories that benefit them or their interests and ignore or downplay stories that could harm their reputation or profits.