Question 1: Explain what is meant by the term 'media ownership'.

Answer: Media ownership refers to who owns or controls media companies, such as TV stations, newspapers, or radio stations.

Question 2: Name two major media companies that operate in the UK.

Answer: Examples include BBC and News UK.

Question 3: Describe how the ownership of media companies might influence the news that is reported to the public.

Answer: Ownership can influence which stories are covered or how they are presented, potentially leading to biased or limited information that reflects the owner's interests.

Question 4: Discuss one advantage and one disadvantage of having a few large companies control most of the media.

Answer: Advantage: It can lead to consistent and professional production. Disadvantage: It may reduce diversity of opinions and limit different viewpoints being shared.

Question 5: Imagine you are designing a new logo for a media company. Sketch a simple logo that suggests trustworthiness and professionalism. Use the space below.

Answer: A correct sketch might include a simple shield or check mark, with clean lines and a balanced design, suggesting reliability.

Question 6: What is meant by 'conglomerate' in the context of media ownership?

Answer: A conglomerate is a large company that owns many different media outlets, such as TV channels, radio stations, and newspapers.

Question 7: Describe one way that media ownership can affect the variety of news stories that people see.

Answer: Ownership by a few large companies can lead to less diversity in news stories, as these companies might share similar perspectives or suppress conflicting views.

Question 8: Imagine a scenario where a media company is owned by a political group. How might this influence the news they broadcast?

Answer: The news might favor the political group's views, omit stories that are unfavorable, or present information in a way that benefits the group's interests.

Question 9: Draw a simple diagram showing the relationship between a media owner, a media company, and the news content produced. Label each part clearly.

Answer: A correct diagram would show a box labeled 'Media Owner' connected by an arrow to a box labeled 'Media Company,' which is connected by an arrow to a box labeled 'News Content.'

Question 10: Why is it important for us to be aware of who owns the media and how it might influence what we see and hear?

Answer: Because ownership can affect the information we receive, shaping our opinions and understanding of the world. Being aware helps us critically evaluate media messages.