Question 1: Define the term 'media representation' and explain its importance in shaping public perceptions of social groups.

Answer: Media representation refers to the way in which media portray and present different social groups, ideas, or issues. It is important because it influences how the public perceives these groups, potentially reinforcing stereotypes or challenging prejudices.

Question 2: Describe a typical way in which ethnic minorities are portrayed in some media outlets. Provide an example to support your answer.

Answer: Ethnic minorities are often portrayed through stereotypes, such as being associated with certain behaviors or roles. For example, they may be stereotypically depicted as involved in crime or as being less educated, which can reinforce negative perceptions.

Question 3: Explain how the media's portrayal of gender roles can influence societal expectations of men and women.

Answer: Media often depict men as strong, dominant, and independent, while women are shown as caring, nurturing, and subordinate. These portrayals reinforce traditional gender roles and can influence what society expects from individuals based on their gender.

Question 4: Identify two ways in which media representations can affect the self-esteem of young people from minority groups.

Answer: First, negative stereotypes can lead to feelings of inferiority or shame among young people. Second, limited or stereotypical portrayals may make them feel that they do not belong or are undervalued in society.

Question 5: Discuss the concept of 'stereotyping' in media and give an example related to age groups.

Answer: Stereotyping involves making oversimplified or generalized assumptions about a group. For example, media may depict elderly people as frail or forgetful, which stereotypes all older adults as lacking independence.

Question 6: Sketch a cartoon-style comic strip that shows a media scene where a stereotypical portrayal of a social group is challenged. Label the key elements of your drawing.

Answer: A correct sketch would depict a media scene where a person from a stereotyped group is shown defying or breaking the stereotype, such as a woman in a leadership role in a business setting. Key elements include characters, setting, and a clear visual message that challenges the stereotype.

Question 7: Describe how fictional TV shows might reinforce or challenge social stereotypes. Provide an example of each.

Answer: Fictional TV shows can reinforce stereotypes by consistently portraying characters in a way that confirms common misconceptions, such as depicting women as only interested in family. They can challenge stereotypes by showing diverse or unconventional characters, like women in leadership roles or men expressing emotions.

Question 8: Explain why it is important for media producers to consider diversity when creating content.

Answer: Considering diversity ensures that media accurately reflects different social groups, promotes equality, and avoids reinforcing negative stereotypes. It helps provide fair representation and broadens viewers’ understanding of society.

Question 9: Identify and explain one impact of negative media stereotypes on society.

Answer: Negative stereotypes can lead to discrimination and prejudice against certain groups, which can affect their opportunities and how they are treated in real life. For example, portraying a social group as lazy or violent can influence public attitudes and policies.

Question 10: Reflect on how social media differs from traditional media in terms of representation. What are some advantages and disadvantages?

Answer: Social media allows for greater diversity and individual voices, enabling underrepresented groups to share their perspectives. However, it can also spread misinformation, stereotypes, and hate speech more rapidly, making it harder to control positive or accurate representations.