Question 1: Define the term 'media audience' and explain why understanding audiences is important in sociology.

Answer: A media audience refers to the group of people who consume media content. Understanding audiences helps sociologists analyze how media influences beliefs, behavior, and social norms.

Question 2: Describe two ways in which media can shape public perceptions of social issues.

Answer: Media can shape perceptions by framing issues in a particular way, highlighting certain aspects while ignoring others, and by using language and imagery that evoke specific emotional responses.

Question 3: Explain the concept of 'audience segmentation' and give an example of how media companies might use it.

Answer: Audience segmentation involves dividing viewers into different groups based on characteristics like age, gender, or interests. For example, a music streaming service might target teenagers with pop playlists.

Question 4: Identify and briefly describe two different media audience theories.

Answer: The Hypodermic Needle Theory suggests media has a direct, powerful influence on passive audiences. The Uses and Gratifications Theory proposes that audiences actively select media to satisfy specific needs.

Question 5: Discuss how social class might influence the way individuals interpret media content.

Answer: Individuals from different social classes may interpret media differently because of their experiences, values, and access to resources, which can influence their understanding and responses to media messages.

Question 6: Imagine you are designing a new TV channel aimed at teenagers. Write a brief description of your target audience and their media preferences.

Answer: The target audience is teenagers aged 13-19 who enjoy music, gaming, and social media content. They prefer fast-paced, entertaining, and relatable programming.

Question 7: Sketch a diagram that illustrates the relationship between media, audiences, and society. Label the key components and their interactions.

Answer: A correct sketch would show a central circle labeled 'Media' connected to 'Audiences' with arrows indicating consumption, and both connected to 'Society', illustrating influence and feedback loops.

Question 8: Explain the concept of 'media effects' and give an example of a potential effect on young people.

Answer: 'Media effects' refer to how media content influences individuals' attitudes and behaviors. For example, exposure to idealized body images in media can impact teenagers' self-esteem and body image.

Question 9: Identify one ethical concern related to media and audiences, and discuss its sociological implications.

Answer: A concern is media manipulation or misinformation, which can mislead audiences and distort social reality, leading to misconceptions and social polarization.

Question 10: Reflect on how social media has changed the way audiences interact with media content compared to traditional media.

Answer: Social media allows for active participation, sharing, and feedback, making audiences both consumers and producers of content, unlike traditional media which is more passive.