Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience refers to the group of people who consume or interpret a media message or product.

Question 2: Explain what is meant by 'target audience' and give an example of a media product aimed at a specific target audience.

Answer: A target audience is a specific group of people that a media product is designed to appeal to. For example, a teenage fashion magazine targets teenagers aged 13-19.

Question 3: Describe two ways in which media producers might tailor content to their target audience.

Answer: They might use language, themes, and visuals that appeal to the audience's interests, and choose distribution channels that are popular with that demographic.

Question 4: Identify and explain one way audiences can actively interpret media messages differently based on their backgrounds or experiences.

Answer: Audiences may interpret media messages differently depending on their cultural background or personal experiences, leading to diverse understandings or reactions to the same content.

Question 5: Discuss the concept of 'media convergence' and how it might influence audience engagement.

Answer: Media convergence refers to the merging of different media platforms and formats, allowing audiences to access content across devices. This increases engagement by providing multiple ways to interact with media, fostering more personalized and interactive experiences.

Question 6: Draw a diagram that shows the relationship between media producers, media texts, and audiences. Label all parts clearly.

Answer: A correct diagram would include three boxes labeled 'Media Producers,' 'Media Texts,' and 'Audiences,' with arrows showing the flow from producers to texts, and from texts to audiences, indicating interaction and interpretation.

Question 7: Explain how the concept of 'passive' and 'active' audiences differs in media consumption.

Answer: A passive audience accepts media messages without much thought, often consuming content without questioning it. An active audience interprets and critiques media messages, engaging with content critically and personally.

Question 8: Identify a media platform popular among teenagers and explain why it appeals to this age group.

Answer: Platforms like TikTok are popular among teenagers because they offer short, entertaining videos that are easy to share and create, aligning with teenagers' desire for quick and interactive content.

Question 9: Sketch a simple representation of how a social group might influence the media preferences of its members.

Answer: A correct sketch would depict a social group (e.g., friends or peer group) connected to individual members, with arrows indicating influence on their media choices, such as music, TV shows, or online content.

Question 10: Discuss one way new media technologies have changed how audiences participate in media content creation.

Answer: New media technologies like smartphones and social media platforms allow audiences to create and share their own content, transforming them from passive consumers into active participants or producers.