Question 1: Define what is meant by 'media ownership'.

Answer: Media ownership refers to the individuals, companies, or organizations that own and control media outlets such as TV channels, newspapers, and radio stations.

Question 2: Name two large companies that own many media outlets in the UK.

Answer: Examples include News Corp and the BBC (though the BBC is publicly funded), or Sky and ITV.

Question 3: Explain how ownership of media companies can influence the information that is shared with the public.

Answer: Ownership can influence what stories are covered, how they are presented, and which opinions are promoted, potentially leading to bias or limited perspectives.

Question 4: Describe a scenario where media control might limit freedom of speech.

Answer: If a media company refuses to publish stories that criticize its owner or preferred political party, it limits the diversity of opinions available to the public.

Question 5: Why might some media owners want to control the content that is broadcast or published?

Answer: They may want to promote their own interests, political views, or protect their business reputation.

Question 6: Discuss one positive and one negative effect of media ownership concentration.

Answer: A positive effect could be efficiency and high-quality production; a negative effect might be less diversity of viewpoints and reduced competition.

Question 7: Imagine you are designing a new media company. Sketch a simple organizational chart showing the relationship between owners, editors, and reporters.

Answer: A correct sketch would show owners at the top, with a line connecting to editors below them, and reporters reporting to the editors. The diagram should clearly display this hierarchical structure.

Question 8: Explain why it is important for citizens to be aware of who owns the media they consume.

Answer: Knowing who owns the media helps people understand potential biases and the reasons behind the information presented, encouraging critical thinking.

Question 9: Describe how government regulation can influence media ownership and control.

Answer: Government regulation can set rules to prevent monopolies, ensure diversity of ownership, and protect freedom of the press.

Question 10: In your own words, explain what 'media pluralism' means.

Answer: Media pluralism means having a variety of media sources and viewpoints available, so the public is not exposed to only one perspective.