Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services, including advertising, selling, and distributing them to customers.

Question 2: List three different methods a small business might use to advertise their products.

Answer: Examples include social media advertising, flyers or posters, and word-of-mouth promotion.

Question 3: Explain why understanding the target market is important for a business's marketing strategy.

Answer: Knowing the target market helps a business to create advertising and products that appeal directly to the customers most likely to buy, increasing sales and customer satisfaction.

Question 4: Describe what a promotional campaign might include when marketing a new product.

Answer: A promotional campaign could include advertising on social media, special discounts, posters in shops, and demonstrations or samples to attract customers.

Question 5: Identify two factors a business should consider when choosing a marketing method.

Answer: Factors include the target audience’s preferences and the cost-effectiveness of the marketing method.

Question 6: Sketch a simple advertisement for a new type of sports drink. Include the product name, a catchy slogan, and a visual element description.

Answer: A clear sketch would show the product name prominently, a catchy slogan like 'Refresh Your Game!', and an illustration of a sporty person drinking the product.

Question 7: Explain what a slogan is and give an example related to a food product.

Answer: A slogan is a short, memorable phrase used in advertising to promote a product. Example: 'Taste the Freshness!' for a fruit juice.

Question 8: Describe how social media can be used as a marketing tool for a new clothing store.

Answer: The store can post photos of new clothes, share special offers, engage with customers through comments, and run online competitions to attract followers and potential buyers.

Question 9: Identify one advantage and one disadvantage of using flyers for marketing.

Answer: Advantage: They are direct and can reach many local people. Disadvantage: They can be discarded or ignored easily.

Question 10: Explain the concept of branding and why it is important for a business.

Answer: Branding is creating a unique identity for a business through logos, slogans, and design. It helps customers recognize the business and builds trust and loyalty.