Question 1: Define the term 'target market' and explain why it is important for a business to identify one.

Answer: A target market is a specific group of consumers at whom a business aims its products or services. Identifying a target market helps the business focus its marketing efforts, tailor its messages, and meet the needs of potential customers effectively.

Question 2: List three different methods a business might use to promote its products or services.

Answer: Advertising (TV, radio, online), social media marketing, and direct mail campaigns.

Question 3: Describe the difference between 'push' and 'pull' marketing strategies.

Answer: 'Push' marketing involves promoting products directly to retailers or wholesalers to get them to stock the product, while 'pull' marketing aims to create consumer demand, encouraging customers to seek out the product and request it from retailers.

Question 4: Imagine you are launching a new eco-friendly water bottle. Outline two marketing messages you might use to attract environmentally conscious customers.

Answer: Emphasize the product's eco-friendliness and durability, such as 'Stay hydrated sustainably with our reusable, environmentally friendly water bottle' and 'Help reduce plastic waste by choosing our eco-conscious water bottle.'

Question 5: Sketch a simple logo design for a new fitness clothing brand. Use a large blank space provided for your drawing.

Answer: A successful sketch would include a clear, memorable logo symbol or text that reflects the brand’s focus on fitness and activity, such as a stylized figure or bold, dynamic lettering.

Question 6: Explain why branding is important for a new start-up business.

Answer: Branding helps to create a unique identity for the business, making it recognizable and memorable to customers. It builds trust and loyalty, and differentiates the business from competitors.

Question 7: Identify and briefly describe two digital marketing tools that businesses can use to reach customers online.

Answer: Social media platforms (like Instagram or Facebook) for advertising and engaging with customers, and email marketing campaigns to inform customers about new products or offers.

Question 8: Describe what a 'marketing mix' is and list its four main components.

Answer: The marketing mix is a set of tactical marketing tools that a business uses to produce the desired response from its target market. The four main components are Product, Price, Place, and Promotion.

Question 9: Suggest two ways a small business could gather feedback from customers about its products or services.

Answer: Conduct customer surveys and encourage reviews or comments through social media or in-store comment cards.

Question 10: Explain the concept of 'competitive advantage' in marketing.

Answer: A competitive advantage is an attribute or feature that allows a business to outperform its competitors, such as better pricing, higher quality, unique products, or superior customer service.