Question 1: Define the term 'marketing' and explain its main purpose in a business enterprise.

Answer: Marketing is the process of promoting, selling, and distributing a product or service. Its main purpose is to attract customers, satisfy their needs, and generate sales and profit for the business.

Question 2: Identify and describe two different marketing techniques that a small business might use to attract customers.

Answer: Examples include social media marketing, which involves promoting products through platforms like Facebook or Instagram, and promotional discounts or special offers to encourage purchases.

Question 3: Explain the difference between 'target market' and 'market segmentation'.

Answer: 'Target market' refers to the specific group of customers a business aims to reach with its products. 'Market segmentation' is the process of dividing a broad market into smaller groups based on shared characteristics like age, income, or interests.

Question 4: Draw a diagram illustrating the 4Ps of marketing (Product, Price, Place, Promotion). Label each component clearly.

Answer: A diagram with four labeled sections or interconnected circles representing the 4Ps: Product, Price, Place, and Promotion.

Question 5: Describe a scenario where a business might use advertising to increase sales. Include details about the type of advertising and its purpose.

Answer: A clothing retailer launches a TV advertising campaign during a holiday season to promote new winter collections, aiming to attract more customers and increase sales during that period.

Question 6: Identify three factors a business should consider when setting a price for a new product.

Answer: Production costs, competitor prices, and target customers' willingness to pay.

Question 7: Sketch a simple advert for a new coffee shop, including a catchy slogan and a visual element that would attract customers.

Answer: A sketch showing a catchy slogan like 'Your Daily Brew!' and a visual element such as a steaming cup of coffee or a cozy café scene.

Question 8: Explain why understanding customer needs and preferences is important when developing a marketing strategy.

Answer: Understanding customer needs helps businesses create products and marketing messages that appeal to their target audience, increasing the likelihood of sales and customer satisfaction.

Question 9: Identify two digital marketing tools or platforms that businesses commonly use today, and explain their benefits.

Answer: Social media platforms like Instagram and Facebook allow targeted advertising and direct interaction with customers, while email marketing can promote special offers and build customer loyalty.

Question 10: Discuss how a business can measure the effectiveness of its marketing campaign.

Answer: By analysing sales figures, tracking website or social media engagement, and collecting customer feedback to see if marketing objectives are being met.