Question 1: Define the term 'target market' and explain why it is important for a business's marketing strategy.

Answer: A target market is a specific group of consumers at whom a business aims its products or services. It is important because it helps the business focus its marketing efforts on the customers most likely to buy, increasing sales and efficiency.

Question 2: Describe two different methods a small business might use to promote its products locally.

Answer: A small business might use local advertising such as flyers or posters, and participate in community events or markets to promote its products directly to local customers.

Question 3: Explain the concept of branding and why it is important for a business.

Answer: Branding involves creating a unique name, logo, or image that identifies a business and its products. It is important because it helps customers recognize and remember the business, building loyalty and trust.

Question 4: Identify and explain two types of digital marketing techniques that businesses can use today.

Answer: Businesses can use social media marketing to reach customers through platforms like Facebook or Instagram, and email marketing to send promotional messages directly to interested customers.

Question 5: A company wants to attract teenagers to buy its new sportswear. Suggest two marketing strategies they could use.

Answer: They could collaborate with popular influencers on social media to promote the sportswear, and create engaging advertisements or campaigns that highlight the trendy and sporty aspects of the products.

Question 6: Discuss the importance of customer feedback in developing a business’s marketing strategy.

Answer: Customer feedback provides valuable insights into what customers like or dislike, helping the business improve products and tailor marketing efforts to meet customer needs better.

Question 7: Sketch a simple logo for a new eco-friendly coffee shop. Label the main elements of your design.

Answer: A correct sketch would include a simple, recognizable symbol such as a coffee cup or leaf, with clear lines and balanced design. Labels might include 'Eco Coffee' and elements like a leaf or earth symbol to emphasize sustainability.

Question 8: Explain how a business can use promotional offers to increase sales during a slow period.

Answer: Promotional offers such as discounts, buy-one-get-one-free deals, or limited-time offers can attract customers and encourage them to purchase even when sales are usually slow.

Question 9: Identify three factors a business should consider when choosing a marketing method.

Answer: The target audience, budget, and the effectiveness of the method in reaching potential customers are key factors to consider.

Question 10: Describe how a business might evaluate the success of a recent marketing campaign.

Answer: The business can measure success by analyzing sales data, tracking website or social media engagement, and collecting customer feedback to see if the campaign reached its goals.