Question 1: Define 'marketing' in the context of an enterprise and explain its main purpose.

Answer: Marketing involves promoting and selling products or services, including market research and advertising. Its main purpose is to attract customers and increase sales.

Question 2: Identify three different methods a new business might use to promote its products or services.

Answer: Methods include social media advertising, distributing flyers or posters, and offering promotional discounts or special offers.

Question 3: Explain the difference between 'target market' and 'market segmentation'.

Answer: A 'target market' is the specific group of customers a business aims to reach, while 'market segmentation' involves dividing a broad market into smaller groups based on similar needs or characteristics.

Question 4: Describe what a 'unique selling point' (USP) is and give an example relevant to a clothing store.

Answer: A USP is a feature or benefit that makes a product or service stand out from competitors. Example: A clothing store offering eco-friendly, sustainable fabrics as its USP.

Question 5: List two advantages of using social media as a marketing tool for a small business.

Answer: Advantages include cost-effectiveness and the ability to reach a wide, targeted audience quickly.

Question 6: Explain how market research can benefit a new enterprise.

Answer: Market research helps a new enterprise understand customer needs, identify competitors, and tailor products or marketing strategies to meet demand effectively.

Question 7: Sketch a basic advertisement poster for a new bakery. Use labels to indicate where the business name, slogan, and special offers would go. (Describe what a 'correct' sketch would include.)

Answer: A correct sketch would include a large, eye-catching headline (business name), a catchy slogan below it, an image or drawing related to baked goods, and a section highlighting special offers or discounts. The layout should be clear and attractive.

Question 8: Suggest two ways a business can evaluate the effectiveness of its marketing campaign.

Answer: By monitoring sales figures and analyzing customer feedback or engagement metrics such as website visits or social media interactions.

Question 9: Describe the concept of 'branding' and explain why it is important for a business.

Answer: Branding is creating a unique identity for a business through elements like logos, colors, and messaging. It helps customers recognize the business, builds loyalty, and differentiates it from competitors.

Question 10: Draw a simple diagram showing the relationship between a business, its target market, and its marketing activities. Include labels for each component.

Answer: A correct diagram would depict three circles or boxes: one labeled 'Business', connected to 'Target Market', which is in turn connected to 'Marketing Activities'. Arrows should indicate the flow from the business to the target market through marketing efforts.