Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services, including advertising, selling, and delivering what customers want.

Question 2: List three different ways a small business could advertise its products.

Answer: Examples include distributing flyers, advertising on social media, and placing posters in local shops.

Question 3: Explain why understanding your target audience is important in marketing.

Answer: Knowing your target audience helps you create advertisements and products that they will be interested in, increasing the chances of sales.

Question 4: Imagine you are starting a new business selling handmade jewelry. Describe two marketing strategies you might use to attract customers.

Answer: You could use social media platforms to showcase your jewelry and offer special discounts to followers, or set up a stall at local craft fairs to directly reach potential customers.

Question 5: Draw a simple logo for a new bakery called 'Sweet Treats'. Ensure your logo is clear and memorable.

Answer: A correct sketch would include a simple, eye-catching design featuring the words 'Sweet Treats' with perhaps a cupcake or bread illustration, using bold and friendly fonts.

Question 6: Describe what a successful marketing campaign might include for a new sports clothing brand.

Answer: It might include a catchy slogan, advertisements on social media, endorsements from athletes, and special launch discounts.

Question 7: Identify two ways businesses can gather feedback from customers to improve their marketing.

Answer: Businesses can conduct surveys or ask for reviews and comments online or in person.

Question 8: Explain the difference between online marketing and traditional marketing.

Answer: Online marketing uses the internet, such as social media or websites, while traditional marketing involves print media, TV, radio, or face-to-face promotion.