Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services to customers, including advertising, selling, and market research.

Question 2: List two reasons why a new business might need to do market research.

Answer: To understand what customers want and need, and to identify potential competitors in the market.

Question 3: Name three methods a small business can use to promote its products or services.

Answer: Social media advertising, distributing flyers or posters, and offering special discounts or promotions.

Question 4: Describe what a target market is.

Answer: A target market is a specific group of people who are most likely to buy a business’s products or services.

Question 5: Sketch a simple poster advertising a new bakery. Include a catchy slogan, the bakery’s name, and the type of baked goods offered.

Answer: A clear poster layout with a bold slogan at the top, the bakery name prominently displayed, and images or descriptions of baked goods. The drawing should be neat and eye-catching.

Question 6: Explain why it is important for a business to understand its competitors.

Answer: To learn what they are doing well or poorly, find ways to stand out, and improve their own products and services.

Question 7: Imagine you own a small clothing shop. Describe two ways you might attract more customers.

Answer: Offering discounts during busy times and creating a loyalty card system for regular customers.

Question 8: Draw a simple flowchart showing the steps a business might take to launch a new product.

Answer: The flowchart should include steps such as market research, product design, testing, advertising, and launch. Use arrows to connect the steps logically.

Question 9: What is the purpose of advertising in marketing?

Answer: To inform potential customers about products or services and persuade them to buy.

Question 10: Identify two ways a business can gather feedback from customers.

Answer: Customer surveys and comment boxes or online reviews.

Question 11: Sketch a logo for a new eco-friendly cleaning product. Focus on making it simple, memorable, and related to cleaning or the environment.

Answer: A clean, simple design that might include a leaf, a water droplet, or a cleaning tool, with clear lines and minimal clutter.