Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services, including advertising, selling, and delivering them to customers.

Question 2: List three different methods a small business might use to promote its products.

Answer: Examples include distributing flyers, creating social media posts, and offering discounts or special offers.

Question 3: Imagine you want to sell a new type of energy drink. Who is your target customer and why?

Answer: The target customers could be teenagers and young adults who are active and look for quick energy boosts because they are likely to buy energy drinks.

Question 4: Explain why it is important for a business to understand its target audience.

Answer: Understanding the target audience helps the business create products and marketing strategies that appeal to the customers' needs and preferences, increasing sales.

Question 5: Describe what a catchy slogan does for a product or business.

Answer: A catchy slogan attracts attention, makes the product memorable, and encourages people to buy or learn more about it.

Question 6: Sketch a simple advertising poster for a new bakery. Include the name, a slogan, and a visual idea (e.g., images of bread or cakes).

Answer: A correct sketch would include the bakery's name prominently displayed, a fun or appealing slogan related to baked goods, and simple drawings or representations of bread or cakes.

Question 7: Think of a product you like. Write a short paragraph explaining how the company might advertise it to attract more customers.

Answer: The paragraph should include ideas such as using bright colours, offering discounts, advertising on social media, or creating appealing slogans.

Question 8: Draw a logo for a fictional business called 'Green Gardens' that sells plants and gardening tools. Use symbols or images that represent gardening.

Answer: A correct logo would feature simple, recognizable gardening symbols such as a leaf, a flower, or a garden trowel, with the business name clearly displayed.