Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services, including advertising, selling, and delivering them to customers.

Question 2: Name two methods a small business might use to advertise their products.

Answer: Two methods could be creating posters to display in the shop and using social media platforms to reach more customers.

Question 3: Explain why it is important for a business to understand its target customers.

Answer: Understanding target customers helps a business create products and advertising that appeals to them, increasing sales and customer satisfaction.

Question 4: Imagine you are starting a new business selling handmade jewelry. Describe a simple marketing idea you could use to attract customers.

Answer: One idea could be setting up a stall at a local fair and offering special discounts to attract visitors and encourage them to buy.

Question 5: Draw a simple poster design for a new bakery. Include a catchy slogan and some drawings of baked goods.

Answer: A correct sketch would include a clear slogan such as 'Fresh Bakes Every Day!', images or sketches of bread, cakes, and pastries, and bright colours to attract attention.

Question 6: List three features that a good logo for a new clothing shop should have.

Answer: The logo should be simple, memorable, and relevant to clothing, perhaps including a clothing item or related symbol.

Question 7: Describe how social media can be used as a marketing tool for a new business.

Answer: Social media can be used to share pictures and information about products, run promotions, and interact with customers to build a customer base.

Question 8: What is the purpose of offering discounts or special offers in marketing?

Answer: Discounts and special offers attract new customers, encourage repeat business, and increase sales.

Question 9: Sketch a simple layout for a promotional leaflet that could be handed out to potential customers.

Answer: A good layout would include a headline, a picture or drawing of the product or service, a brief description, and contact details or a special offer.