Question 1: Define the term 'marketing' and explain why it is important for a business.

Answer: Marketing is the process of promoting and selling products or services. It is important because it helps businesses attract customers and increase sales.

Question 2: List three different methods businesses might use to advertise their products.

Answer: Methods include posters, social media adverts, and TV commercials.

Question 3: Imagine you are opening a new bakery. Describe one way you could promote your bakery to attract customers.

Answer: You could offer free samples outside the bakery to encourage people to try your products and visit regularly.

Question 4: What is meant by the term 'target market'? Give an example related to a toy company.

Answer: A target market is a specific group of people that a business wants to reach with its products. For example, a toy company might target children aged 3-8 years old.

Question 5: Identify two types of advertising that are suitable for a local shop.

Answer: Flyers and local newspaper ads.

Question 6: Sketch a simple poster for a new ice cream shop. Include a catchy slogan and a picture of an ice cream cone.

Answer: A large blank space for students to draw a colorful poster with an ice cream cone illustration and a slogan like 'Cool Treats for Hot Days!'

Question 7: Describe how social media can help a small business promote its products.

Answer: Social media allows the business to reach many people quickly, share pictures and special offers, and interact with customers directly.

Question 8: Explain the importance of branding for a business selling handmade jewelry.

Answer: Branding helps customers recognize the jewelry, build trust, and differentiate it from competitors.

Question 9: Imagine you are launching a new sports drink. Write two promotional ideas you could use to make people want to buy it.

Answer: Organize a free sample event at a local sports centre and offer a special discount for the first 100 customers.

Question 10: Draw a simple logo for a new pet shop. The logo should include a paw print and the shop’s name.

Answer: A clear drawing of a paw print accompanied by the shop name in bold, friendly letters, with space for students to sketch.