Question 1: Define the term 'target market' in the context of marketing.

Answer: A target market is a specific group of people identified as the potential customers for a product or service, based on their needs, preferences, and demographics.

Question 2: Name two methods a business might use to promote their products to customers.

Answer: Advertising through social media and distributing flyers or posters.

Question 3: Explain the purpose of branding in marketing.

Answer: Branding helps to create a unique identity for a product or company, making it easily recognizable and building customer loyalty.

Question 4: Describe how a business can use social media to increase sales.

Answer: A business can create engaging posts, run targeted advertisements, respond to customer inquiries, and showcase products through social media platforms to attract and connect with potential customers.

Question 5: Sketch a simple poster advertising a new bakery opening in your local area. Include space for a catchy slogan, an image of baked goods, and the opening date.

Answer: A correct sketch would include: a bold, eye-catching slogan at the top, a drawing of cakes and bread in the center, and the opening date prominently displayed at the bottom.

Question 6: List three factors that influence a consumer's purchasing decision.

Answer: Price, quality of the product, and brand reputation.

Question 7: Explain why it is important for a business to understand its competitors.

Answer: Understanding competitors helps a business to identify market gaps, develop better strategies, differentiate their products, and stay ahead in the marketplace.

Question 8: Draw a simple diagram of the marketing mix (the 4 Ps). Label each part clearly.

Answer: A correct diagram would be a circle divided into four equal sections, labeled: Product, Price, Place, and Promotion.

Question 9: What is a promotional offer? Give an example that a small retail shop might use.

Answer: A promotional offer is a special deal or discount designed to attract customers. Example: 'Buy one get one free' on selected items.

Question 10: Describe one way that a business can gather feedback from its customers.

Answer: A business can use customer surveys or comment cards to gather opinions and suggestions from their customers.