Question 1: Define the term 'marketing' in your own words.

Answer: Marketing is the process of promoting and selling products or services, including advertising, selling, and delivering the product to customers.

Question 2: List three different methods a business might use to advertise its products.

Answer: Examples include social media advertising, posters or flyers, and television commercials.

Question 3: Explain why understanding your target audience is important in marketing.

Answer: Knowing the target audience helps businesses create marketing messages that appeal specifically to potential customers, increasing the chances of sales and customer loyalty.

Question 4: Describe what a marketing mix is and name its four main elements.

Answer: The marketing mix refers to the combination of factors that a business uses to promote its product. The four main elements are Product, Price, Place, and Promotion.

Question 5: Imagine you own a new bakery. Sketch a basic poster advertising your bakery's opening day. Label the key features of your poster.

Answer: A clear, eye-catching poster with the bakery's name, opening date, location, and a tempting picture or drawing of baked goods. The poster should include bright colours and bold text to attract attention.

Question 6: Describe two advantages of using social media for marketing a new product.

Answer: Social media allows businesses to reach a large audience quickly and cost-effectively, and it enables direct interaction with potential customers to gather feedback and build relationships.

Question 7: Identify and explain one way a business can measure the success of its marketing campaign.

Answer: A business can measure success by tracking sales figures before and after the campaign, or by monitoring online engagement such as likes, shares, and comments on social media posts.

Question 8: Sketch a simple logo for a new eco-friendly clothing brand. Describe what features your logo would include.

Answer: A correct sketch would include a simple, memorable design, possibly incorporating elements like a leaf or earth symbol, with clean lines and a green colour scheme to reflect eco-friendliness.

Question 9: Explain why branding is important for a business aiming to establish customer loyalty.

Answer: Branding helps customers recognize and remember a business, creating a consistent identity that builds trust and encourages repeat purchases, fostering customer loyalty.

Question 10: Describe how a small business could use special offers or discounts as part of their marketing strategy.

Answer: A small business can attract customers by offering limited-time discounts or special deals, which encourages people to buy sooner and helps spread positive word-of-mouth.