Question 1: Define the term 'target market' in the context of marketing for a new local bakery.

Answer: A target market is the specific group of people a business aims to attract and sell its products or services to.

Question 2: List three different methods a small business might use to advertise its products.

Answer: Methods could include social media advertising, distributing flyers, and offering special promotions or discounts.

Question 3: Explain why understanding customer needs is important for a business when developing a new product.

Answer: Understanding customer needs helps a business create products that customers want to buy, increasing sales and customer satisfaction.

Question 4: Describe what a business might do to make its product stand out from competitors in the market.

Answer: A business can differentiate its product through unique features, better quality, lower prices, or effective branding and advertising.

Question 5: Sketch a simple poster that a sports shop might use to promote a sale. Make sure to include the main message and any visual elements you think are important.

Answer: A clear, eye-catching poster with bold text such as 'Big Sale! Up to 50% Off Sports Equipment', including images of sports gear, and bright colours to attract attention.

Question 6: Choose a product you use regularly. Describe two ways the company that makes it might promote this product to increase sales.

Answer: They could advertise through social media campaigns and offer limited-time discounts or free samples to attract more customers.

Question 7: Explain what is meant by 'branding' and give an example of how a business can create a strong brand image.

Answer: Branding is the process of creating a unique identity for a business or product, such as using a specific logo, colours, and slogans to make it easily recognizable. For example, a clothing company might use consistent colours and a memorable logo across all its products and advertising.

Question 8: Imagine you are launching a new eco-friendly water bottle. Write three marketing messages you could include in an advertisement to attract environmentally conscious customers.

Answer: 1. 'Stay hydrated and save the planet!'; 2. 'Eco-friendly design for a greener future'; 3. 'Join the movement—choose sustainable water bottles.'

Question 9: Describe what a business might do to gather feedback from customers after a product launch.

Answer: They might use online surveys, ask customers for reviews, or hold focus groups to learn what customers think about the product.

Question 10: Explain the importance of pricing in marketing and how it can affect a business’s sales.

Answer: Pricing affects whether customers find a product affordable or valuable. Setting the right price can attract more buyers, while too high or too low prices might reduce sales or profit.

Question 11: Draw a simple diagram of a basic marketing mix (the 4Ps). Label each part clearly.

Answer: A diagram showing four interconnected sections labeled Product, Price, Place, and Promotion, illustrating the key elements a business considers in marketing.