Question 1: Define the term 'target market' in your own words.

Answer: The specific group of customers a business aims to reach with its products or services.

Question 2: Identify three methods a business might use to promote its products.

Answer: Advertising, social media marketing, word-of-mouth, discounts, or promotional events.

Question 3: Describe how a business can use social media to attract customers.

Answer: A business can post engaging content, run targeted advertisements, interact with followers, and share customer reviews to increase visibility and attract customers.

Question 4: Explain the importance of branding for an enterprise.

Answer: Branding helps a business establish a unique identity, build customer loyalty, and differentiate itself from competitors.

Question 5: Imagine you are launching a new product. Sketch a simple logo for the product in the space below. The logo should be clear and memorable.

Answer: A logo that is simple, distinctive, and relevant to the product, using bold shapes or symbols that convey the product's purpose or appeal.

Question 6: List two advantages and two disadvantages of using online advertising for a small business.

Answer: Advantages: Cost-effective, wide reach. Disadvantages: Can be impersonal, requires technical skills.

Question 7: Describe what a catchy slogan might do to help a business attract customers.

Answer: A catchy slogan can make the brand memorable, communicate the key benefit quickly, and attract customer attention.

Question 8: Explain why understanding customer needs is important for effective marketing.

Answer: Understanding customer needs allows a business to tailor its products, messages, and marketing strategies to meet customer expectations, increasing sales and loyalty.

Question 9: Create a brief marketing message for a new eco-friendly water bottle aimed at teenagers.

Answer: Stay hydrated and help the planet! Eco-friendly water bottles designed for active teens who care about the environment.

Question 10: Identify two ways a business can gather feedback from customers to improve its marketing strategies.

Answer: Customer surveys, online reviews, social media polls, direct conversations.