Question 1: Define the term 'target market' and explain why it is important for a business to identify its target market.

Answer: A target market is a specific group of consumers at whom a business aims its products or services. Identifying this group helps the business tailor its marketing efforts to meet their needs, increasing the chances of sales and customer satisfaction.

Question 2: List three different methods a business might use to promote its products or services.

Answer: Advertising (TV, online ads), social media marketing (Facebook, Instagram), and promotions or discounts.

Question 3: Explain the difference between 'product' and 'promotion' in marketing.

Answer: A 'product' is the item or service offered to customers, while 'promotion' refers to the activities used to inform customers about the product and persuade them to buy it.

Question 4: Describe what a marketing mix is and name its four main components.

Answer: The marketing mix is a set of tools used by a business to meet customer needs. Its four main components are Product, Price, Place, and Promotion.

Question 5: Sketch a simple poster advertising a new sports drink. Label at least three key features or messages that would attract consumers.

Answer: A poster featuring an eye-catching image of the sports drink, with labels indicating features like 'Hydrating Formula', 'Great Taste', and 'Endorsed by Athletes'.

Question 6: Imagine you are starting a new business selling handmade jewelry. Identify two ways you could use social media to market your products.

Answer: Creating an Instagram page to showcase jewelry designs and using Facebook ads to reach local customers.

Question 7: Why is it important for a business to conduct market research before launching a new product?

Answer: Market research helps a business understand customer needs, preferences, and competitors, reducing the risk of failure and ensuring the product meets market demand.

Question 8: Describe a scenario where a business might use discounts or special offers to increase sales.

Answer: A clothing shop offers a 20% discount during a holiday sale to attract more customers and clear out old stock.

Question 9: Explain what is meant by 'branding' and give an example of how a strong brand can benefit a business.

Answer: 'Branding' refers to creating a unique identity for a business or product through logos, slogans, and design. A strong brand can increase customer loyalty and make the product more recognizable.

Question 10: Design a brief marketing slogan for a new eco-friendly cleaning product. Use your own words and ensure it is catchy.

Answer: Answer should be a short, memorable phrase emphasizing eco-friendliness, such as 'Clean Consciously, Live Naturally.'