Question 1: Define the term 'target market' in the context of marketing.

Answer: A target market is a specific group of consumers at whom a business aims its products and marketing efforts.

Question 2: List three methods a business might use to promote its products.

Answer: Advertising, social media marketing, and direct mail campaigns.

Question 3: Explain why market research is important for a new business.

Answer: Market research helps a new business understand customer needs, identify competitors, and make informed decisions about product development and marketing strategies.

Question 4: Describe a scenario where a business could use social media to increase sales.

Answer: A business could post engaging content and special offers on platforms like Instagram or Facebook to attract followers and encourage them to purchase products.

Question 5: Sketch a simple logo for a new eco-friendly clothing brand. Ensure your design includes the brand name and a symbol that represents sustainability.

Answer: A correct sketch should include a clear, simple logo with the brand name and a symbol such as a leaf, globe, or recycling icon to represent eco-friendliness.

Question 6: Identify and explain two factors that influence consumers' purchasing decisions.

Answer: Price: Consumers consider whether the product is affordable. Brand reputation: Consumers are more likely to buy from brands they trust and perceive as reliable.

Question 7: Draw a basic storyboard showing how a customer might discover and purchase a product online. Include at least three key steps in the process.

Answer: A correct storyboard should depict: 1) Customer sees an ad or finds the product via search, 2) Customer visits the website or online store, 3) Customer completes the purchase by entering details and confirming order.

Question 8: Explain the concept of 'branding' and why it is important for an enterprise.

Answer: Branding involves creating a unique identity for a business through logos, messages, and design. It helps customers recognize the business, build loyalty, and differentiate from competitors.

Question 9: Suggest two ways a small business could gather feedback from customers to improve its marketing strategies.

Answer: Conducting customer surveys and encouraging online reviews.

Question 10: Describe what a promotional flyer might include to attract customers to a new shop opening.

Answer: Details about the opening date, special discounts or offers, location, contact information, and eye-catching visuals or slogans.