Question 1: Describe three key factors to consider when designing packaging for a luxury cosmetic product.

Answer: Factors include using high-quality materials to reflect luxury, creating an elegant and attractive visual design, and ensuring the packaging protects the product while being easy to open and handle.

Question 2: Explain how the shape of a package can influence consumer perception and purchasing decisions.

Answer: Unique or innovative shapes can make a product stand out on the shelf, convey brand identity, and attract attention, thereby encouraging purchase. Practical shapes also enhance usability and storage.

Question 3: Identify two advantages of using eco-friendly materials in packaging.

Answer: Advantages include reducing environmental impact and appealing to environmentally conscious consumers.

Question 4: Design a concept for a recyclable snack packaging that keeps the product fresh. Describe your idea.

Answer: A possible design could involve a resealable pouch made from biodegradable materials, with a clear window to view the snack, and simple instructions for recycling printed on the packaging.

Question 5: Sketch a packaging design for a new energy drink. Your design should include the shape, label placement, and any visual elements.

Answer: A dynamic, tall cylindrical can with bold colours, a prominent logo in the centre, and energy-themed graphics. The label should wrap around the can, with space for branding and product information.

Question 6: Sketch a label for a handmade soap package that communicates natural and organic qualities. Include the shape, colours, and key visual elements.

Answer: A rectangular label with earthy tones like green and brown, featuring leaf or plant motifs, with a handwritten-style font to suggest craft and natural ingredients.

Question 7: Describe how color choices can affect the perception of a product’s packaging.

Answer: Colors can evoke emotions and associations; for example, green suggests eco-friendliness, red can imply excitement or urgency, and blue often conveys trust and calmness.

Question 8: Explain the importance of including barcode and recycling information on packaging.

Answer: Barcodes are essential for retail scanning and sales tracking, while recycling information encourages environmentally responsible disposal, aligning with sustainability goals.

Question 9: Design a simple packaging concept for a new organic tea. Describe the shape, materials, and visual style.

Answer: A square, kraft paper box with a minimalist design; natural brown tones, a simple illustration of tea leaves, and a clear label indicating the organic certification.

Question 10: Discuss how packaging can be both functional and aesthetically appealing. Provide an example in your explanation.

Answer: Packaging should protect the product while attracting consumers visually. For example, a perfume bottle with an elegant shape and intricate detailing enhances its aesthetic appeal, while also protecting the contents.