Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience is the group of people who consume or engage with a media product or content.

Question 2: List three different ways audiences can access media content (e.g., watching, listening, reading).

Answer: Watching videos or TV shows, listening to music or radio, reading newspapers, magazines, or online articles.

Question 3: Explain what is meant by 'media consumption habits'.

Answer: Media consumption habits refer to the regular patterns or behaviors of how audiences access, use, and interact with media content over time.

Question 4: Describe two factors that influence how and what an audience chooses to consume.

Answer: Factors include personal interests or preferences, and the accessibility or availability of media content.

Question 5: Identify and explain two different ways media companies target specific audiences.

Answer: Media companies might tailor content to specific age groups or demographics, and use targeted advertising based on audience data to appeal to particular groups.

Question 6: Imagine you are designing a new social media app aimed at teenagers. Sketch a rough design of the app's main homepage. Label key features such as the news feed, profile icon, and notification area.

Answer: A clear sketch showing a smartphone screen layout with a central news feed, icons for profile and notifications at the top or bottom, and space for additional features like messages or settings.

Question 7: Describe how the rise of smartphones has changed the way audiences consume media.

Answer: Smartphones have made media consumption more portable and immediate, allowing audiences to access content anytime and anywhere, often on the go.

Question 8: Explain what is meant by 'audience fragmentation' and give an example.

Answer: Audience fragmentation refers to the division of audiences into smaller, more specific groups based on interests or preferences. For example, viewers choosing niche streaming channels instead of traditional TV.

Question 9: Sketch a visual representation of a typical media consumption environment for a teenager at home. Label at least three elements such as a smartphone, a laptop, and a television.

Answer: A drawing showing a teenager sitting in a room with a smartphone in hand, a laptop on a desk, and a television on a wall or stand, with labels pointing to each item.

Question 10: Discuss one potential advantage and one potential disadvantage of increased media consumption among young people.

Answer: Advantage: Access to a wide range of information and educational content. Disadvantage: Reduced face-to-face social interactions and potential for overuse or addiction.