Question 1: Define a design brief in your own words and explain why it is important in the product design process.

Answer: A design brief is a document that outlines the problem to be solved, the target user, and the objectives for the product. It is important because it guides the design process and ensures the final product meets user needs.

Question 2: Identify and list at least three key elements that should be included in a comprehensive design brief for a new school backpack.

Answer: Key elements include target user profile, specific problems to address (e.g., weight, comfort), and design constraints such as materials or budget.

Question 3: Create a brief for designing a portable phone holder for cyclists. Include the main purpose and target user.

Answer: The brief should state: To design a lightweight, secure, and weather-resistant phone holder that attaches to a bicycle handlebar, targeting daily commuters and recreational cyclists who need quick access to their phones while cycling.

Question 4: Sketch a rough plan for a compact, foldable water bottle suitable for hikers. Include key features in your plan.

Answer: A correct sketch would show a water bottle with a foldable or collapsible body, a secure screw-top lid, and possibly a carabiner clip. Key features include portability when empty, leak-proof design, and easy opening.

Question 5: Describe a scenario where a poorly written design brief could lead to an unsuccessful product. What key information might be missing?

Answer: A scenario might involve designing a children's toy without specifying age restrictions or safety standards, leading to a product that is unsafe or inappropriate. Missing info could include user age, safety requirements, or specific features needed.

Question 6: Draw a simple concept for a reusable shopping bag that can be folded into a small pouch. Label the main parts.

Answer: A correct drawing would show a bag with handles, a foldable section, and a small pouch or pocket. Labels should include 'main bag body,' 'handles,' and 'foldable section or pouch.'

Question 7: Explain how understanding user needs influences the development of a product design brief. Provide an example.

Answer: Understanding user needs ensures the product addresses real problems and is user-friendly. For example, knowing that elderly users need easy-to-open packaging influences the brief to include features like large tabs and simple mechanisms.

Question 8: Design a brief for a child-friendly desk lamp. What considerations should be included to make it suitable for children?

Answer: The brief should specify that the lamp should be safe (no sharp edges, non-toxic materials), easy to operate, with a stable base, and possibly include fun or colourful features to appeal to children.

Question 9: Identify two ways a detailed design brief can improve the efficiency of the product development process.

Answer: It provides clear goals, reducing confusion and revisions. It also aligns the team’s efforts, saving time and resources by focusing on specific objectives.