Question 1: Describe two ways in which the rise of social media has influenced customer trends in choosing holiday destinations.

Answer: Social media has increased the influence of peer recommendations and user-generated content, leading travellers to select destinations that are popular online. It also enables customers to see real-time experiences, encouraging spontaneous or themed travel based on current trends.

Question 2: Explain what 'experiential travel' means and give an example of a customer trend related to this concept.

Answer: Experiential travel refers to customers seeking authentic, memorable experiences rather than just visiting sights. An example is tourists participating in local cooking classes or cultural festivals.

Question 3: Identify two demographic groups that are increasingly influencing travel trends and describe their preferences.

Answer: Millennials prefer sustainable and adventure travel experiences, often seeking eco-friendly options. Baby Boomers tend to prefer comfort and guided tours, valuing convenience and safety.

Question 4: Discuss how the growing concern for sustainability is affecting customer choices in travel.

Answer: Customers are now more likely to choose eco-friendly accommodations, support sustainable tour operators, and prefer destinations that promote conservation, reducing their environmental impact.

Question 5: Draw a simple diagram showing the relationship between 'Customer Preferences', 'Travel Trends', and 'Tourism Offerings'. Label each component clearly.

Answer: A Venn diagram with three circles overlapping in the center. One circle labeled 'Customer Preferences', another labeled 'Travel Trends', and the third 'Tourism Offerings'. The overlaps indicate areas where these elements influence each other, such as how customer preferences shape travel trends, which in turn influence tourism offerings.

Question 6: Identify and explain a current trend in the use of technology by tourists during their trips.

Answer: Using mobile apps for navigation, booking, and language translation is a current trend. It enhances convenience and allows real-time customization of travel experiences.

Question 7: Sketch a layout for a travel company's website homepage that highlights customer reviews and personalized travel packages. Describe what features you include in your sketch.

Answer: A large blank space for the sketch. The layout should include a prominent header with the company's logo, a section showcasing recent customer reviews with star ratings, a menu for personalized travel options, and visually appealing images representing different destinations.

Question 8: Evaluate how the trend of 'digital detox' influences customer preferences and the types of destinations they might choose.

Answer: Customers seeking digital detox prefer destinations that offer minimal internet connectivity, such as remote rural areas or nature retreats. This trend reflects a desire to disconnect from technology and focus on relaxation and personal well-being.

Question 9: Explain the importance of understanding customer trends for a travel and tourism business.

Answer: Understanding customer trends helps businesses tailor their products and services to meet current demands, attract more customers, stay competitive, and adapt to changing preferences effectively.