Question 1: Identify three common preferences that modern travelers now look for when choosing a holiday destination.

Answer: Comfortable accommodation, authentic local experiences, and eco-friendly options.

Question 2: Explain how the rise of social media has influenced customer trends in travel planning.

Answer: Social media allows travelers to share experiences, seek recommendations, and access real-time reviews, leading to more informed choices and a desire for unique and visually appealing destinations.

Question 3: Describe two ways in which technology has changed the way customers book their travel arrangements.

Answer: Customers now use online booking platforms and mobile apps for convenience, and they can compare prices and read reviews before making decisions.

Question 4: Identify a trend related to sustainability that is influencing customer choices in tourism.

Answer: An increasing number of travelers prefer eco-friendly accommodations and activities that minimize environmental impact.

Question 5: Sketch a simple diagram illustrating a typical customer journey when booking a holiday online. The diagram should include at least three stages and relevant actions.

Answer: A correct sketch would show stages such as 'Research' (searching destinations and comparing options), 'Booking' (selecting flights and accommodation), and 'Post-travel' (leaving reviews and sharing experiences).

Question 6: Discuss how changing demographic groups, such as millennials and Generation Z, are shaping customer trends in travel.

Answer: These groups prioritize experiences over material possessions, value social media sharing, prefer sustainable and authentic travel options, and tend to book digitally, influencing industry offerings.

Question 7: Identify and explain two factors that have contributed to the increase in solo travel among customers.

Answer: Growing desire for independence and self-discovery, and the availability of online resources and community platforms that provide support and safety information.

Question 8: Describe how health and safety concerns have influenced customer trends post-pandemic.

Answer: Travelers now seek destinations with high health standards, prefer contactless services, and are more interested in outdoor and less crowded activities.

Question 9: Predict one future trend in customer preferences that might emerge in the next five years and justify your prediction.

Answer: A rise in virtual tourism or augmented reality experiences, as technology advances and travelers seek immersive experiences from home or safer environments.