Question 1: Describe two ways in which the rise of social media has influenced customer decision-making when choosing a travel destination.

Answer: Social media allows customers to see real-time experiences and reviews from other travelers, which can inspire them and influence their choices. It also provides platforms for destinations and travel companies to promote themselves directly to potential customers.

Question 2: Explain how the increasing popularity of eco-tourism reflects changing customer values in travel.

Answer: Customers are becoming more environmentally conscious and prefer to visit destinations that promote sustainability and conservation, showing a shift towards responsible travel.

Question 3: List three customer preferences that have emerged due to the COVID-19 pandemic and explain how they impact the tourism industry.

Answer: Preferences include a desire for outdoor and less crowded destinations, increased emphasis on health and safety measures, and a preference for flexible booking options. These impact the industry by prompting changes in destination marketing, service provision, and cancellation policies.

Question 4: Sketch a diagram illustrating a typical customer journey in the modern travel booking process. Label each stage clearly.

Answer: A correct sketch should show stages such as Inspiration/Research, Booking, Pre-Travel Preparation, Travel Experience, and Post-Travel Feedback. Each stage should be connected sequentially, with labels clearly indicating each step.

Question 5: Identify and explain two technological advancements that have changed how customers plan their holidays.

Answer: Online booking platforms have made it easier for customers to compare prices and make reservations instantly. Virtual reality technology allows customers to explore destinations virtually before booking, influencing their choices.

Question 6: Discuss how customer trends towards personalized travel experiences are affecting the services offered by travel companies.

Answer: Travel companies are now offering tailored packages based on individual preferences, such as specific activities, dietary needs, or cultural interests, to meet the demand for unique and personalized experiences.

Question 7: Explain what is meant by 'last-minute booking' and why it has become more popular among modern travelers.

Answer: Last-minute booking refers to reservations made shortly before travel dates, often through online platforms. It has become popular due to the convenience offered by mobile apps and the desire for spontaneous travel plans.

Question 8: Describe how customer preferences for sustainable travel can influence the development of new tourism products.

Answer: Tourism providers may develop eco-friendly accommodations, promote responsible wildlife experiences, or create tours that minimize environmental impact to appeal to environmentally conscious customers.

Question 9: Identify a current trend in customer preferences for accommodation types and explain its implications for the hospitality industry.

Answer: The rise of alternative accommodations like Airbnb and boutique hotels reflects a preference for unique, local experiences. This encourages traditional hotels to offer more personalized and authentic services to compete.