Question 1: Describe two ways in which increasing environmental awareness is influencing customer choices when selecting holiday destinations.

Answer: Customers are choosing eco-friendly destinations and accommodations that have sustainable practices, and they prefer activities that have minimal environmental impact.

Question 2: Identify and explain two emerging technological trends that are shaping customer experiences in travel and tourism.

Answer: Online booking platforms and mobile apps enhance convenience, while virtual reality allows potential travelers to explore destinations virtually before booking.

Question 3: Discuss how the rise of social media has impacted customer decision-making in choosing travel destinations.

Answer: Social media provides access to reviews, travel influencers' recommendations, and authentic experiences, influencing customers to visit popular or trending locations.

Question 4: Explain the significance of personalized travel experiences and how they reflect current customer trends.

Answer: Customers seek tailored holidays that match their interests, such as adventure, wellness, or cultural experiences, driven by the desire for unique and memorable trips.

Question 5: Sketch a simple diagram showing the relationship between customer preferences, technological advances, and destination choice. Use labels for each component.

Answer: A diagram with three circles or boxes labeled 'Customer Preferences,' 'Technological Advances,' and 'Destination Choice,' with arrows indicating interactions among them.

Question 6: Explain the concept of 'experience economy' and how it influences customer trends in tourism.

Answer: The experience economy emphasizes customers valuing memorable activities and personal experiences over material possessions, leading to demand for authentic and interactive travel options.

Question 7: Identify one demographic group that is influencing current customer trends and describe how their preferences are shaping the industry.

Answer: Millennials are influencing trends by prioritizing sustainable travel, authentic local experiences, and digital connectivity during their trips.

Question 8: Draw a flowchart illustrating how customer feedback can lead to changes in tourism services or products. Include at least three stages.

Answer: A flowchart starting with 'Customer Feedback,' leading to 'Analysis of Preferences,' then 'Implementation of Changes,' and finally 'Enhanced Customer Satisfaction.'