Question 1: Identify two factors that have contributed to the rise of eco-friendly travel among tourists in recent years.

Answer: Factors include increased awareness of environmental issues and the availability of eco-friendly accommodation options.

Question 2: Describe how the use of technology has changed the way customers plan their holidays.

Answer: Customers now use online booking platforms, review sites, and mobile apps to compare options, read reviews, and make reservations more conveniently.

Question 3: Explain what is meant by 'experiential travel' and give one example of a customer activity that fits this trend.

Answer: 'Experiential travel' refers to tourists seeking immersive and meaningful experiences rather than just visiting sights. Example: Participating in local cooking classes.

Question 4: List three characteristics of the modern 'millennial' or 'Gen Z' traveler that influence their travel choices.

Answer: They prioritize authentic experiences, prefer sustainable and eco-friendly options, and rely heavily on social media for inspiration and reviews.

Question 5: Describe one way in which customer preferences have shifted towards personalized travel experiences.

Answer: Travel companies now offer tailored packages and customized itineraries based on individual interests and preferences.

Question 6: Sketch a concept for a travel app interface that caters to eco-conscious travelers. Include at least three key features or sections in your sketch.

Answer: A correct sketch would show a user-friendly app layout with features such as 'Eco-friendly accommodations', 'Carbon footprint calculator', and 'Local sustainable activities'.

Question 7: Explain the impact of social media influencers on customer travel trends.

Answer: Influencers inspire their followers with travel content, often showcasing unique destinations and experiences, which can influence travel decisions and increase demand for certain locations.

Question 8: Discuss how health and safety concerns have influenced customer behavior in recent travel trends.

Answer: Tourists now seek destinations with high health standards, prefer contactless services, and are more likely to choose travel options with flexible cancellation policies.

Question 9: Describe the concept of 'slow travel' and explain why it has become popular among certain customer groups.

Answer: 'Slow travel' involves spending more time in fewer places to enjoy local culture and environment deeply. It appeals to travelers seeking meaningful, less stressful experiences.

Question 10: Sketch a promotional poster for a sustainable tourism campaign aimed at young travelers. Include a slogan and visual elements you think would appeal to this demographic.

Answer: A correct sketch would feature vibrant visuals of natural landscapes, a catchy slogan like 'Travel Green, Live Clean!', and symbols of sustainability such as leaves or recycling icons.