Question 1: Identify two major factors that have contributed to the increasing popularity of eco-tourism among travelers in recent years.

Answer: Factors include growing environmental awareness among consumers and the desire for sustainable travel options, leading to increased demand for eco-friendly accommodations and activities.

Question 2: Describe how the rise of social media has impacted customer decision-making in choosing travel destinations.

Answer: Social media allows customers to see real-time reviews, photos, and experiences shared by others, influencing their perceptions and preferences, often leading to more spontaneous and informed travel choices.

Question 3: Explain what is meant by 'personalization' in the context of customer trends in tourism.

Answer: Personalization refers to tailoring travel experiences, services, and products to individual preferences and needs, often through data analysis and digital technology to enhance customer satisfaction.

Question 4: Suggest two ways tourism businesses can adapt to the trend of 'experiential travel' to attract more customers.

Answer: Businesses can offer unique local experiences, such as cultural tours or adventure activities, and create customized packages that allow customers to participate actively rather than just observe.

Question 5: Draw a diagram illustrating a typical customer journey in the modern travel booking process, including at least four stages.

Answer: A correct diagram should show stages such as Inspiration/Research, Planning & Booking, Travel & Experience, and Post-Travel Feedback. The diagram should clearly connect these stages in a logical flow.

Question 6: Discuss how technological advancements have changed the way customers plan and book their holidays.

Answer: Technological advancements enable customers to research destinations online, compare prices via comparison websites, book flights and accommodations instantly through apps, and access digital travel guides, making planning more convenient and accessible.

Question 7: Identify and explain one challenge that tourism businesses face due to changing customer trends.

Answer: One challenge is the need to continuously adapt services to meet evolving customer preferences, such as incorporating sustainable practices or digital innovations, which can incur additional costs and require staff training.

Question 8: Sketch a concept for a new travel package that caters to the trend of 'wellness tourism'. Include at least three features in your design.

Answer: A correct sketch would include features such as spa and relaxation facilities, healthy eating options, and activities like yoga or meditation sessions, all integrated into a peaceful, natural setting.