Question 1: Identify and explain two factors that have contributed to the rise of eco-tourism among travelers in recent years.

Answer: Factors include increased awareness of environmental issues and a desire for sustainable travel options. Travelers seek experiences that minimize environmental impact and support conservation efforts.

Question 2: Describe how the trend of personalized travel experiences is impacting the services offered by tour operators.

Answer: Tour operators now tailor packages to individual preferences, offering customized itineraries, activities, and accommodations to meet specific customer needs and increase satisfaction.

Question 3: List three technological innovations that have changed how customers plan and book their trips.

Answer: Online booking platforms, mobile travel apps, and virtual reality tours are technological innovations that facilitate planning, booking, and experiencing destinations before travel.

Question 4: Explain the significance of social media in shaping customer preferences and travel choices today.

Answer: Social media influences customer preferences through reviews, recommendations, and visual content, helping travelers discover new destinations and make informed decisions based on peer experiences.

Question 5: Draw a simple diagram illustrating the typical customer journey in travel and tourism, including at least three stages.

Answer: A correct diagram should include stages such as 'Research & Planning,' 'Booking & Preparation,' and 'Travel & Experience.' Each stage connects sequentially, showing the flow of a customer’s journey.

Question 6: Discuss how the trend of 'staycations' has affected domestic tourism in the UK.

Answer: Staycations have increased domestic tourism by encouraging people to explore local attractions, resulting in higher revenue for local businesses and reduced travel costs.

Question 7: Describe the impact of health and safety concerns on customer preferences during travel in recent years.

Answer: Health and safety concerns have led customers to prefer destinations with strong safety measures, contactless services, and flexible booking policies to reduce risks and ensure peace of mind.

Question 8: Identify two customer trends that support the growth of adventure tourism and explain their influence.

Answer: Trends include a desire for thrill-seeking experiences and a preference for active, outdoor activities. These trends drive demand for adventure tourism offerings like hiking, mountain biking, and water sports.

Question 9: Sketch a concept for a travel app interface that caters to solo travelers seeking personalized experiences. Include at least three key features your design should showcase.

Answer: A correct sketch would feature a user-friendly homepage with personalized destination suggestions, a booking system for activities, and a community forum for connecting with other solo travelers.