Question 1: Define the term 'customer trend' in the context of travel and tourism.

Answer: A customer trend refers to a pattern or change in travelers' preferences, behaviors, or expectations that influence the industry over time.

Question 2: Identify two factors that have contributed to the increasing popularity of eco-tourism among travelers.

Answer: Factors include growing environmental awareness among consumers and increased availability of eco-friendly travel options.

Question 3: Explain how technology has influenced customer trends in the travel industry in recent years.

Answer: Technology has enabled customers to easily research and book travel online, share experiences via social media, and access personalized recommendations through apps and websites.

Question 4: Describe what a 'personalized travel experience' means and give an example.

Answer: A personalized travel experience is tailored to individual preferences, such as a travel package customized based on a traveler's interests, like adventure tourism for an adventure seeker.

Question 5: Sketch a diagram illustrating a flowchart that shows the steps a customer takes from planning to booking a holiday online.

Answer: A correct sketch would include steps such as: Research destinations, compare options, select accommodation, book flights, and confirm reservation, arranged in sequential order.

Question 6: List three ways in which customer feedback influences the development of tourism services.

Answer: Customer feedback helps identify service strengths and weaknesses, guides improvements, and influences the development of new products or experiences.

Question 7: Describe a recent trend in customer behavior related to sustainable tourism.

Answer: An increasing number of travelers prefer to stay in eco-friendly accommodations and participate in responsible tourism activities that minimize environmental impact.

Question 8: Sketch a simple bar graph showing the rising popularity of three different types of tourism: cultural, eco, and adventure tourism over the past five years.

Answer: A correct sketch would have three bars representing each tourism type, with heights increasing from left to right, indicating rising popularity over time.

Question 9: Explain how social media influences customer trends in choosing travel destinations.

Answer: Social media influences customer choices by providing reviews, travel inspiration, and real-time updates, which can sway travelers to select popular or trending destinations.

Question 10: Identify and explain one potential challenge for the industry caused by changing customer preferences.

Answer: A challenge could be the need for industry providers to constantly adapt to rapidly changing preferences, requiring investment in new services and training to meet evolving expectations.