Question 1: Identify two factors that have contributed to the rise of eco-tourism among travelers in recent years.

Answer: Factors include increased environmental awareness among consumers and the desire for sustainable travel options.

Question 2: Describe how technology has influenced customer booking preferences in the travel industry.

Answer: Technology has enabled online booking platforms, mobile apps, and instant access to reviews, making booking more convenient and transparent.

Question 3: Explain what is meant by 'experiential travel' and give an example of a customer activity that illustrates this trend.

Answer: Experiential travel focuses on providing authentic, immersive experiences rather than just sightseeing. An example is participating in local cooking classes or cultural festivals.

Question 4: Draw a simple diagram showing the typical features of a customer journey in a modern travel booking process.

Answer: A diagram illustrating stages such as awareness, research, booking, pre-trip planning, experience, and post-trip feedback.

Question 5: List three ways in which customer preferences for personalized travel experiences are shaping the industry.

Answer: Travel companies offer customized itineraries, personalized communication, and tailored accommodation options based on individual preferences.

Question 6: Explain the impact of social media on customer decision-making in choosing travel destinations.

Answer: Social media influences decisions by providing peer reviews, travel influencers' recommendations, and visual content that inspires travel choices.

Question 7: Sketch a concept map linking customer trends such as sustainability, technology, and personalization to their effects on the travel industry.

Answer: A concept map with 'Customer Trends' at the center, branches to 'Sustainability', 'Technology', and 'Personalization', each linked to outcomes like 'eco-friendly options,' 'digital platforms,' and 'customized services'.

Question 8: Identify one challenge the travel industry faces due to changing customer trends and suggest a potential solution.

Answer: Challenge: Meeting diverse customer preferences can be complex. Solution: Implement flexible and customizable travel packages.

Question 9: Describe how the demand for health and safety measures has evolved due to recent global events.

Answer: Travelers now prioritize hygiene standards, contactless services, and flexible booking policies due to health concerns.

Question 10: Explain the role of customer feedback and reviews in shaping travel services today.

Answer: Customer feedback influences service improvements, helps other travelers make decisions, and encourages providers to maintain high standards.