Question 1: Identify two lifestyle changes that have influenced customer preferences in travel over the past decade.

Answer: Increased focus on sustainable travel and a preference for experiential holidays.

Question 2: Explain how the rise of social media has impacted the way customers choose travel destinations.

Answer: Social media allows customers to see real-time experiences and reviews, influencing their choices by increasing awareness and desirability of popular or trending destinations.

Question 3: Describe one way in which technological advancements have changed customer booking behavior in travel and tourism.

Answer: Customers now frequently book trips online through websites or mobile apps, often comparing prices and reviews before making a decision.

Question 4: Sketch a simple diagram representing how a customer might research and book a holiday using digital platforms. Include at least three steps.

Answer: A flowchart showing: 1. Customer searches online or on social media, 2. Reads reviews and compares options, 3. Makes a booking via a website or app.

Question 5: Discuss how the trend towards personalized holidays affects the services offered by travel companies.

Answer: Travel companies now offer customized packages tailored to individual preferences, such as specific activities, dietary requirements, or accommodation types, to meet the demand for unique experiences.

Question 6: List three customer segments that have grown due to changing travel trends and briefly explain each.

Answer: 1. Solo travelers seeking independent experiences; 2. Eco-conscious travelers prioritizing sustainable options; 3. Digital nomads combining work and leisure while traveling.

Question 7: Describe a recent trend in customer preferences related to accommodation choices.

Answer: An increase in demand for alternative accommodations such as Airbnb, hostels, and eco-lodges rather than traditional hotels.

Question 8: Explain how customer demand for 'experiential travel' has influenced tourism destinations.

Answer: Destinations now focus on offering unique, immersive activities such as local cultural experiences, adventure sports, or culinary tours to attract customers seeking meaningful travel experiences.

Question 9: Identify one challenge that travel companies face when adapting to changing customer trends.

Answer: Keeping up with rapidly evolving technology and customer preferences can be resource-intensive and require continuous innovation.

Question 10: Predict one future customer trend in travel and tourism and justify your prediction.

Answer: A possible future trend is increased use of virtual reality to preview destinations, as technology advances and customers seek safer, contactless planning options.