Question 1: Explain what makes a good logo. List at least three key qualities a logo should have.

Answer: A good logo should be simple, memorable, versatile, and relevant to the brand or organisation.

Question 2: Describe how colour can affect the perception of a logo. Provide two examples of colours and the feelings they might evoke.

Answer: Colour influences mood and perception; for example, blue can evoke trust and calmness, while red can suggest energy and passion.

Question 3: Choose a well-known company or brand and describe its logo. Mention the colours, shapes, and overall style used.

Answer: For example, the Nike logo is a simple swoosh in black or white, symbolising movement and speed, with a sleek, minimal style.

Question 4: Sketch a logo for a new eco-friendly café. Include symbols or images that suggest nature and sustainability.

Answer: A correct sketch would include simple, recognizable images such as a leaf, tree, or globe, combined with clean lines and a balanced composition.

Question 5: Design a logo for a sports team. Think about the colours, shapes, and style that would represent strength and teamwork.

Answer: A suitable logo might feature bold shapes like shields or stars, strong colours like red or navy, and dynamic lines to suggest movement.

Question 6: Draw a logo for a pet grooming service. Focus on making it friendly and approachable.

Answer: A good sketch would include friendly images such as a paw print, a dog or cat silhouette, with rounded shapes and soft colours like light blue or pink.

Question 7: List three things you should avoid when designing a logo, and explain why.

Answer: Avoid overly complex details because logos need to be clear at small sizes; using too many colours can make it look cluttered; copying other logos can reduce originality.

Question 8: Explain why simplicity is important in logo design. Provide an example of a simple logo you know.

Answer: Simplicity helps a logo be easily recognisable and memorable. For example, the Apple logo is simple with a clean apple shape and a bite mark.

Question 9: Create a rough sketch of a logo for a bookshop. Think about how to make it distinctive and relevant to books.

Answer: A correct sketch could include a book, an open page, or a reading-related icon, with simple lines and a balanced layout.

Question 10: Describe how a logo can be adapted for different uses, such as on business cards, websites, and merchandise.

Answer: A logo should be versatile, so it can be scaled down or up without losing clarity and should work in black and white as well as colour.