Question 1: Describe three important functions that packaging must fulfill for a product.

Answer: Protection of the product during transport and handling, providing product information to consumers, and attracting customer attention through visual design.

Question 2: Explain why the choice of materials in packaging is crucial for environmental sustainability.

Answer: Materials should be biodegradable or recyclable to minimize environmental impact, reduce waste, and promote eco-friendly practices. Using sustainable materials also appeals to environmentally conscious consumers.

Question 3: Identify and describe two elements of effective visual branding in packaging design.

Answer: Use of consistent colour schemes to reinforce brand identity, and clear, legible typography that makes product information easy to read.

Question 4: Sketch a simple food packaging container that is portable and user-friendly. Include labels for key features such as opening mechanism and handle.

Answer: A correct sketch should depict a container with a practical opening (e.g., flip-top or pull tab), a sturdy handle for carrying, and clear labels indicating these features.

Question 5: Design a packaging label for a new eco-friendly shampoo. Include the product name, key ingredients, and a sustainability message.

Answer: A clear label layout featuring the product name prominently, a list of natural ingredients, and a message like '100% Recyclable Packaging' or 'Eco-Friendly and Cruelty-Free'.

Question 6: Draw a protective exterior box for a fragile item such as glassware. Show how the packaging would absorb shocks and prevent damage.

Answer: The sketch should include thick padding or foam inserts inside the box, reinforced corners, and possibly inner compartments to separate items.

Question 7: Explain how colour theory can be applied to create an attractive and effective packaging design.

Answer: Colour theory can guide the choice of colours that evoke certain emotions, attract attention, and create harmony. Complementary or contrasting colours can highlight key information or make the packaging stand out.

Question 8: Identify a product you use daily and describe how its packaging design influences your purchasing decision.

Answer: Answers will vary; should include aspects like attractive visuals, clear information, ease of opening, or eco-friendly features influencing the decision.

Question 9: Sketch a minimalist packaging design for a luxury perfume. Focus on elegance and simplicity in your design.

Answer: A correct sketch would feature sleek lines, monochromatic colour schemes, and minimal text, emphasizing sophistication and high quality.

Question 10: Describe how the shape of a package can impact its functionality and consumer appeal.

Answer: Unique shapes can make a product stand out on shelves, improve ergonomics for handling and storage, and enhance user experience through ease of use.

Question 11: Design a label for a reusable water bottle that encourages sustainability. Include visual elements and messaging.

Answer: The label should incorporate eco-friendly symbols, a message like 'Reduce Waste', and visuals such as leaves or water droplets to reinforce sustainability.