Question 1: Describe three key factors to consider when designing packaging for a fragile product.

Answer: Protection of the product through cushioning or sturdy materials, ease of handling and opening, and clear labeling for safety and instructions.

Question 2: Explain how colour choices can influence a consumer’s perception of a product’s quality.

Answer: Bright, vibrant colours may attract attention and suggest energy or fun, while muted or pastel colours often convey sophistication or calmness, influencing perceived quality.

Question 3: Identify two sustainable practices that can be incorporated into packaging design.

Answer: Using recyclable materials and reducing unnecessary packaging components.

Question 4: Sketch a simple design for a food packaging container that is both reusable and easy to carry. Use the space below.

Answer: A correct sketch would feature a container with a sturdy handle, a resealable lid, and a form that can be easily cleaned and reused, with clear branding or labeling.

Question 5: Draw a conceptual design for eco-friendly packaging that could be used for cosmetics. Label the key features.

Answer: A suitable sketch would include the use of biodegradable materials, minimalistic design, and features such as a pump or squeeze tube, with labels indicating eco-friendliness.

Question 6: Describe the difference between functional and aesthetic considerations in packaging design.

Answer: Functional considerations focus on protecting the product, ease of use, and durability, while aesthetic considerations involve visual appeal, branding, and attracting consumers.

Question 7: Identify a common problem with plastic packaging and suggest a design improvement.

Answer: Plastic packaging can be difficult to recycle; a design improvement could be to use biodegradable materials or reduce excess plastic by designing minimal packaging.

Question 8: Sketch a label for a new organic tea product, ensuring it communicates naturalness and quality. Use the space below.

Answer: A successful sketch would feature earthy colours, natural imagery such as leaves, clear product name, and possibly eco-friendly symbols or text emphasizing organic qualities.

Question 9: Explain how packaging can influence a customer's first impression of a product.

Answer: Packaging creates an immediate visual impact; well-designed packaging suggests quality, care, and professionalism, encouraging trust and interest.

Question 10: Design a concept for a minimalistic, modern packaging that could appeal to a high-end market. Sketch your idea below.

Answer: A suitable sketch would include clean lines, a simple colour palette, sleek shape, and subtle branding elements, emphasizing elegance and sophistication.