Question 1: Describe three key functions that effective packaging should perform for a product.

Answer: Protection of the product, easy handling and transportation, and clear communication of the product's purpose or brand.

Question 2: Identify and explain two advantages of using eco-friendly materials in packaging design.

Answer: They reduce environmental impact and appeal to environmentally conscious consumers, potentially increasing sales.

Question 3: Think about a product you use daily. Describe the packaging it comes in, including its shape, material, and any special features.

Answer: A typical example might be a plastic bottle with a screw cap, made of clear PET plastic, featuring a label with branding and nutritional info.

Question 4: Sketch a new, innovative packaging design for a small electronic gadget. Include features that make it visually appealing and functional.

Answer: A correct sketch would show a compact, ergonomic shape, possibly with a transparent window, a secure closure, and space for branding and instructions.

Question 5: List three factors to consider when designing packaging for a luxury product.

Answer: Use high-quality materials, elegant and minimalistic design, and clear display of branding to convey exclusivity.

Question 6: Draw a label for a handmade soap, including space for the product name, ingredients, and a decorative element that reflects its natural ingredients.

Answer: A good sketch would include a well-balanced layout, decorative flourishes or natural motifs, and legible text for product info.

Question 7: Explain why colour choice is important in packaging design, providing two examples of colours and the feelings or messages they convey.

Answer: Colour influences consumer perception; for example, green suggests eco-friendliness, while red can evoke excitement or urgency.

Question 8: Imagine you are designing packaging for a new energy drink. Describe the visual style and colour scheme you would use, and justify your choices.

Answer: Vibrant colours like red and yellow for energy and excitement; bold typography to attract attention; sleek shape for a modern look.