Question 1: Describe the key purposes of packaging in product design. Include at least three functions it serves.

Answer: Protection of the product during transportation and handling; providing information such as ingredients, instructions, and branding; attracting customers through visual appeal; facilitating easy handling or use; and ensuring safety.

Question 2: Identify and explain three important factors to consider when designing packaging for a fragile item.

Answer: Material choice that provides cushioning and durability; size and shape that minimize movement and risk of damage; clear labeling indicating handling instructions such as 'Fragile' or 'Handle with care'.

Question 3: Imagine you are designing packaging for a new eco-friendly water bottle. List three materials you might choose and explain why.

Answer: Recycled cardboard or paperboard for sustainability; biodegradable plastics to reduce environmental impact; reusable silicone or stainless steel to promote eco-friendly use.

Question 4: Discuss how colour psychology can influence consumer choices in packaging design. Provide two examples.

Answer: Bright red can evoke excitement and urgency, encouraging impulse purchases; green suggests eco-friendliness and health, appealing to environmentally conscious consumers.

Question 5: Identify three features that make packaging visually appealing to consumers.

Answer: Bold and contrasting colours; clear and attractive typography; eye-catching graphics or illustrations.

Question 6: Explain the importance of sustainability in modern packaging design.

Answer: Reduces environmental impact by using eco-friendly materials; appeals to eco-conscious consumers; complies with regulations aimed at reducing waste and pollution.

Question 7: Sketch a concept for a new type of packaging for a luxury perfume. Your sketch should include the shape, materials, and any decorative elements.

Answer: A sleek, elegant container with a sophisticated shape, such as a curved glass bottle; metallic or matte finish materials; decorative elements like embossed patterns or a minimalist logo.

Question 8: Design a packaging label for an organic snack bar. Include the layout, key information, and visual style.

Answer: A clean, natural aesthetic with earthy colours; clear placement of product name, ingredients, and nutritional info; illustrations of the ingredients or natural motifs.

Question 9: Compare two different packaging designs for the same product—one minimalist and one ornate. Discuss which might be more effective and why.

Answer: The minimalist design is more effective for modern audiences seeking simplicity and sustainability, as it often uses less material and appears sophisticated. The ornate design might attract customers looking for luxury or indulgence but could be less eco-friendly and more expensive to produce.

Question 10: Create a quick thumbnail sketch of a packaging concept for a new energy drink. Focus on shape, colour, and branding.

Answer: A dynamic, bold bottle shape with vibrant colours like red or electric blue; prominent energy drink branding with energetic fonts; visual cues like lightning bolts or flames.