Question 1: Describe three key functions that packaging must serve for a consumer product.

Answer: Protection of the product from damage, providing information (such as ingredients or instructions), and attracting consumer attention to encourage purchase.

Question 2: Explain how the choice of materials can impact the sustainability of packaging.

Answer: Using recyclable, biodegradable, or reusable materials reduces environmental impact, conserves resources, and aligns with eco-friendly practices.

Question 3: Identify and describe two common shapes used in packaging design and their typical uses.

Answer: Cylindrical shapes are often used for bottles and cans due to ease of holding and manufacturing; rectangular shapes are common for boxes, making stacking and storage efficient.

Question 4: Draw a concept for a new eco-friendly snack packaging. Ensure your design includes space for branding, product information, and a resealable feature.

Answer: A correct sketch would show a simple, recyclable material container with a prominent logo area, space for nutrition info, and a resealable zipper or flap.

Question 5: Sketch a packaging design for a luxury perfume box. Consider the shape, materials, and decorative elements that convey elegance.

Answer: A well-executed sketch would depict a sleek, possibly rectangular box with a textured or glossy finish, minimalistic branding, and decorative accents like gold foil or embossing.

Question 6: List three principles of good visual hierarchy in packaging design and explain their importance.

Answer: Size (larger elements draw attention), color contrast (highlighting key information), and placement (important info at eye level); these help communicate the product’s message effectively.

Question 7: Describe how colour choice can influence consumer perception of a product.

Answer: Bright colours can convey energy or fun, while muted tones suggest sophistication or natural qualities. Colour influences emotions and can attract specific target audiences.

Question 8: Design a label for a natural skincare product. Include the key elements you would feature and their placement.

Answer: A clear label would include the product name, logo, ingredients list, and usage instructions, with a natural colour palette and balanced layout to promote trust and appeal.