Question 1: Describe three important functions that packaging should fulfill for a product.

Answer: Protection of the product, ease of transport and handling, and attractive presentation to attract customers.

Question 2: Identify two materials commonly used in packaging design and explain why they are suitable.

Answer: Cardboard or paperboard for being lightweight and recyclable; plastic for durability and moisture resistance.

Question 3: Think about a product you use daily. Describe how its packaging helps in its marketing appeal.

Answer: The packaging uses bright colours and appealing graphics to attract attention and convey the brand image.

Question 4: Sketch a simple package for a new flavour of snack. Include the shape, labels, and any decorative elements.

Answer: A clear outline of a box or bag with space for a logo, colourful graphics indicating the flavour, and ergonomic considerations.

Question 5: Sketch a design for an eco-friendly bottle cap that can be easily opened and closed multiple times. Label the key features.

Answer: A cap with a textured grip, a secure locking mechanism, and indicating symbols for reusability and recyclability.

Question 6: Explain the importance of colour choice in packaging design. Provide two examples of colours and their psychological effects.

Answer: Colour influences consumer perception; for example, red can stimulate appetite and excitement, while green suggests health and eco-friendliness.

Question 7: Describe how the shape of a package can affect its practicality and consumer appeal.

Answer: A compact, ergonomic shape makes handling easier, while unique shapes can stand out on shelves and attract attention.

Question 8: Design a simple label layout for a luxury perfume bottle. Include space for the brand name, fragrance, and decorative elements.

Answer: A balanced layout with elegant typography, space for a logo, and decorative motifs such as floral or abstract patterns, in a clean and sophisticated style.

Question 9: List three considerations when designing packaging for a fragile product.

Answer: Use protective materials (like foam or bubble wrap), ensure the packaging is sturdy and well-constructed, and include clear handling instructions.

Question 10: Explain how sustainable packaging can impact consumer perceptions and brand reputation.

Answer: Sustainable packaging demonstrates environmental responsibility, which can improve consumer trust and enhance brand loyalty.

Question 11: Describe the difference between functional and aesthetic considerations in packaging design.

Answer: Functional considerations focus on protecting and preserving the product, while aesthetic considerations aim to attract and appeal to consumers visually.