Question 1: Describe three key factors to consider when designing packaging for a luxury cosmetic product.

Answer: Consider factors such as aesthetic appeal to attract customers, high-quality materials to reflect luxury, and functionality for ease of use and storage.

Question 2: Explain why sustainability is important in modern packaging design and list two eco-friendly materials that can be used.

Answer: Sustainability reduces environmental impact and appeals to eco-conscious consumers. Examples include recycled cardboard and biodegradable plastics.

Question 3: Sketch a simple packaging design for a new energy drink. Include the shape of the container, label placement, and any unique features you think are important.

Answer: A correct sketch would show a sleek, ergonomic bottle with a clearly visible label, possibly including a vibrant colour scheme and a cap that is easy to open. The design emphasizes visibility and practicality.

Question 4: Identify and describe two common shapes used in packaging design and discuss their advantages.

Answer: Cylindrical shapes are easy to produce and are good for liquids, while rectangular boxes are space-efficient for stacking and storage.

Question 5: Draw a concept for a sustainable food packaging container that keeps the product fresh and is easy to recycle.

Answer: A correct sketch would depict a container made from recyclable material such as cardboard or biodegradable plastic, with features like a resealable lid or venting for freshness, and clear recycling symbols.

Question 6: Discuss how colour choice in packaging can influence consumer perception. Provide two examples of colour associations.

Answer: Colour can evoke emotions; for example, green suggests eco-friendliness or health, while red can indicate excitement or urgency.

Question 7: Design a label for a handmade soap. Include the name, key ingredients, and a visual element that reflects the product’s natural qualities.

Answer: A suitable design would feature the soap name prominently, list natural ingredients like lavender and chamomile, and include a hand-drawn leaf or floral motif.

Question 8: Explain the importance of size and shape in making packaging easy to handle and store.

Answer: Proper size and shape ensure the packaging is comfortable to hold, stackable, and space-efficient, which enhances user experience and logistics.

Question 9: Sketch a protective packaging insert for a fragile glass ornament. Indicate how it absorbs shocks and prevents damage.

Answer: A correct sketch would show foam or moulded inserts surrounding the ornament, with cushioning points at critical contact areas, demonstrating shock absorption.

Question 10: Identify one innovative packaging design feature that improves user experience and explain how it works.

Answer: A resealable zip-lock mechanism allows the user to open and close the packaging multiple times, maintaining freshness and convenience.

Question 11: Reflect on how packaging design can influence the perceived value of a product. Write a brief paragraph explaining this relationship.

Answer: Well-designed packaging enhances the perceived quality and exclusivity of a product, making it appear more desirable and worth the price, while poor packaging can diminish its perceived value.