Question 1: Explain the difference between serif and sans-serif fonts. Provide two examples of where each might be appropriately used in design.

Answer: Serif fonts have small lines or strokes attached to the ends of the letters, often used for print or formal documents. Sans-serif fonts lack these strokes, giving a cleaner look, suitable for digital screens or modern branding. Examples: Serif - Times New Roman, Georgia; Sans-serif - Arial, Helvetica.

Question 2: Describe how the use of colour can influence the mood or message of a typographic design.

Answer: Colour can evoke emotions and set the tone of a design. Bright colours like yellow or red can create excitement or urgency, while cool colours like blue or green can convey calmness or professionalism.

Question 3: Identify three key factors to consider when selecting a font for a poster advertising a music festival.

Answer: Legibility from a distance, appropriateness to the festival's theme or genre, and visual impact to attract attention.

Question 4: Design a simple typographic logo for a fictional eco-friendly brand called 'GreenLeaf'. Use block letters and incorporate a leaf motif into the typography.

Answer: A clear, bold block font spelling 'GreenLeaf', with the letter 'L' stylized to resemble a leaf or with a leaf shape integrated into the letter to reinforce the eco-friendly theme.

Question 5: Explain what kerning is and why it is important in typography design.

Answer: Kerning is the adjustment of space between individual letters to improve visual harmony and readability. Proper kerning ensures that text appears evenly spaced and professional.

Question 6: Identify two common typeface styles used in modern digital media and discuss their typical applications.

Answer: Sans-serif fonts like Helvetica or Arial are widely used for websites and apps for clarity and simplicity. Script fonts are used for invitations or branding that aim for a personal or elegant feel.

Question 7: Sketch a set of three different stylized letter 'A's, each representing a different typographic style (e.g., block, cursive, geometric). Label each style.

Answer: Correct sketches should show three distinct 'A's: one bold and blocky, one flowing and cursive, and one with geometric shapes like triangles and circles. Each should be clearly labeled with its style name.

Question 8: Draw a layout for a magazine cover headline using three different font sizes and styles to create hierarchy and emphasis. Leave space for an image and subheading.

Answer: The headline should have a large, bold font for the main title, a smaller, lighter font for subheadings, and a medium-sized font for secondary information. The layout should visually guide the viewer's eye through the hierarchy.

Question 9: Discuss how the choice of typography can enhance the branding of a luxury fashion label compared to a casual sportswear brand.

Answer: Luxury brands often use elegant, serif fonts with refined details to convey sophistication and exclusivity. Sportswear brands tend to use bold, sans-serif fonts that communicate energy, modernity, and approachability.

Question 10: Imagine you are designing a poster for a children's event. What typographic considerations would you make to ensure it appeals to children?

Answer: Use playful, rounded fonts with large, clear letters, bright colours, and simple layouts to attract children's attention and ensure readability.