Question 1: Describe what makes a good logo in terms of simplicity and recognisability. Why are these qualities important?

Answer: A good logo is simple, making it easy to recognize and remember. Simplicity helps it be versatile and effective across different sizes and backgrounds. Recognisability ensures the audience can quickly identify the brand or message.

Question 2: Think of a local business or club. Write down three words that best describe its identity or purpose.

Answer: Words that reflect the business or club, such as 'friendly', 'eco-friendly', 'active', 'creative', etc.

Question 3: Using the words you wrote, draft a basic concept for a logo that could represent this business or club. Describe your idea in 3-4 sentences.

Answer: A clear description of a logo idea, including shapes, symbols, or styles. For example: 'The logo features a green leaf to show eco-friendliness, with a curved font to suggest friendliness.'

Question 4: Sketch a simple logo that uses only two colours and incorporates a symbol relevant to the business or club you chose. Make sure it's easy to recognize.

Answer: A clean, simple logo with two colours, featuring a relevant symbol (e.g., leaf, book, sports equipment). The design should be balanced and clear.

Question 5: Describe how colour choice affects the mood or message of a logo. Give an example of a colour and its typical association.

Answer: Colour influences how people feel about a logo. For example, blue often suggests trust and professionalism, while red can evoke excitement or urgency.

Question 6: Think about the shape of your logo. Should it be round, square, or abstract? Explain why this shape is suitable for your design.

Answer: A round shape suggests friendliness and unity; a square can imply stability and strength; an abstract shape can be unique and memorable. The choice depends on the brand message.

Question 7: Draw a rough outline of your logo idea, including any symbols or text you think should be part of it. Leave space for details.

Answer: A basic outline showing the main shape, symbols, and placement for any text. The sketch should be clear enough to develop further.

Question 8: Explain why it is important for a logo to be scalable and work well in black and white.

Answer: A logo must be scalable so it looks good both small and large, ensuring visibility across different media. It should also work in black and white to remain effective in print or situations where colour isn't available.

Question 9: Identify one famous logo and describe the key features that make it memorable and effective.

Answer: Example: The Nike swoosh is simple, curved, and easily recognizable. Its minimal design makes it memorable and versatile for various uses.

Question 10: Design a color palette for your logo, choosing 3-4 colours that you think will best represent the brand's identity. Label each colour with its name or description.

Answer: A color palette with 3-4 colours, such as 'bright yellow for energy, dark green for growth, and white for simplicity,' demonstrating thoughtful choices for branding.