Question 1: Explain in your own words what makes a good logo. Think about simplicity, originality, and how easily it can be recognised.

Answer: A good logo is simple enough to be easily remembered, original to stand out from competitors, and recognisable at different sizes and on various backgrounds.

Question 2: Describe three different types of logos (e.g., wordmark, pictorial, abstract) and give an example of each.

Answer: A wordmark uses only text, like Google; a pictorial logo uses an image or symbol, like Apple’s apple; an abstract logo uses shapes or symbols that don’t directly represent an object, like the Nike swoosh.

Question 3: Identify three colours that could be used in a logo for a eco-friendly brand and explain why.

Answer: Green (represents nature and sustainability), blue (suggests trust and cleanliness), and brown (evokes earth and natural products).

Question 4: Sketch a simple logo idea for a coffee shop. Use basic shapes and include the name of the shop if you like.

Answer: A correct sketch would include a recognizable coffee cup or beans, simple lines, and clear lettering if the name is included. The design should be clean and easy to reproduce.

Question 5: Draw a logo that combines a symbol and the name of a sports team. Think about how the symbol relates to the team’s identity.

Answer: A good sketch would include a bold symbol (like a mascot or an abstract shape) placed alongside or integrated with the team name in a clear, strong font. The design should be balanced and convey energy or strength.

Question 6: Imagine you are designing a logo for a new pet shop. Describe the key elements you would include and why.

Answer: Elements might include a paw print, a silhouette of a pet (like a cat or dog), and friendly colours. These elements communicate the purpose of the shop and appeal to pet owners.

Question 7: Sketch a logo for a fictional company that makes eco-friendly cleaning products. Keep it simple and relevant.

Answer: A suitable sketch might feature a leaf, a water droplet, or a cleaning spray icon, combined with clean, natural colours. The design should be minimal and convey eco-friendliness.

Question 8: Choose one of the following: a) a clothing brand, b) a charity, or c) a technology company. Write a brief description of what the logo for this organisation might look like.

Answer: Example: For a charity, the logo might include a heart or hands to represent care and compassion, with warm colours to evoke trust and kindness.

Question 9: Consider a local sports team. Describe what colours, symbols, and style you might choose for their logo and why.

Answer: The colours should reflect the team’s identity, such as bold reds or blues for energy and strength. Symbols could include animals or objects related to the sport, styled in a dynamic way to suggest movement.

Question 10: Design a logo for an online bookstore. Include the main visual element and the name or initials of the store.

Answer: A successful sketch would feature a book or reading-related icon, integrated with the store's initials or name in a clear, readable font. The style should be simple, memorable, and suitable for digital use.