Question 1: Explain in your own words what a logo is and why it is important for a company or brand.

Answer: A logo is a symbol or design that represents a company or brand. It helps people recognize the brand quickly and can communicate its identity or values.

Question 2: List three qualities that make a good logo. For example, it should be simple, memorable, and versatile.

Answer: A good logo should be simple, memorable, versatile, scalable, and relevant to the brand.

Question 3: Describe a brand or company you like. Think about what kind of logo would suit it and why.

Answer: Sample: For a sports brand, a dynamic and energetic logo with bold lines and bright colors would suit because it conveys movement and vitality.

Question 4: Draw a logo for a new coffee shop called 'Morning Brew'. Use basic shapes and keep it simple.

Answer: A correct sketch would include simple shapes like a coffee cup or steaming mug, possibly with the initials 'MB' integrated creatively, using clean lines and minimal detail.

Question 5: Sketch a logo for a pet grooming business called 'Furry Friends'. Think about what symbols or images might work well.

Answer: A suitable sketch would feature a simple outline of a paw print or a happy pet, with clean lines. The design should be clear and easily recognizable at small sizes.

Question 6: Design a logo for a charity organization that focuses on environmental conservation. Describe the elements you would include in your sketch.

Answer: The sketch should include symbols like a leaf, a globe, or a tree. The design should be simple, with clean lines, and convey growth or protection.

Question 7: Explain the concept of 'colour psychology' and how it can be used when designing a logo.

Answer: Colour psychology studies how different colours affect people's feelings and perceptions. Using certain colours can make a logo feel trustworthy, energetic, calm, or exciting, depending on the brand's message.

Question 8: Imagine you are designing a logo for a new tech company. What font style would you choose and why?

Answer: A modern, clean, sans-serif font would be suitable because it looks sleek, professional, and forward-looking, matching the tech industry.

Question 9: Sketch a simple logo for a bakery called 'Sweet Treats'. Focus on making it memorable and relevant.

Answer: A good sketch might include a cupcake or a loaf of bread with decorative text, using rounded shapes and soft colours to evoke warmth and sweetness.

Question 10: Describe the differences between a logo that is detailed and one that is minimalistic. When might each be more appropriate?

Answer: A detailed logo has many elements and intricate designs, which can be eye-catching but less versatile. A minimalistic logo uses simple shapes and few details, making it more versatile and easier to recognize at small sizes. Detailed logos might suit luxury brands, while minimalistic logos are good for tech or modern brands.