Question 1: Define the term 'audience' in the context of media studies.

Answer: An audience refers to the group of people who consume or engage with a particular media product or content.

Question 2: Identify and explain two factors that can influence an individual's media consumption choices.

Answer: Factors include personal interests, which determine what type of content a person prefers, and socio-economic status, which can affect access to certain media platforms or devices.

Question 3: Describe the difference between passive and active audience engagement with media content.

Answer: Passive engagement involves consuming media content without interaction, such as watching TV, while active engagement includes participating, commenting, or creating content related to the media.

Question 4: Explain what is meant by 'audience segmentation' and give an example.

Answer: Audience segmentation is dividing a broad audience into subgroups based on shared characteristics, such as age, interests, or location. For example, targeting teenagers with a music streaming service.

Question 5: Imagine you are designing a new social media campaign aimed at teenagers. List three features or strategies you would include to attract this audience.

Answer: Features could include short-form videos, interactive polls, and influencer collaborations to engage teenagers effectively.

Question 6: Draw a simple diagram illustrating the process of media consumption from production to audience engagement. Label each stage clearly.

Answer: A correct diagram would show the stages: Media Production → Distribution/Reception → Audience Engagement. The diagram should include arrows showing the flow from one stage to the next.

Question 7: Describe how the concept of 'media multitasking' is related to modern audience consumption habits.

Answer: 'Media multitasking' refers to audiences engaging with multiple media sources simultaneously, such as listening to music while browsing social media.

Question 8: Sketch a visual representation of a typical media consumer profile for a popular streaming service. Include elements like age, interests, and platform preferences.

Answer: A correct sketch would depict a person around 16-25 years old, interested in music and gaming, using a smartphone or laptop, with labels indicating these traits.

Question 9: Discuss the impact of social media influencers on audience consumption patterns.

Answer: Social media influencers can shape audience preferences and behaviors by endorsing products, creating trends, and establishing trust, thus influencing what content audiences consume and purchase.

Question 10: Evaluate the statement: 'Modern audiences are more active than ever in creating media content.' Provide reasons for your answer.

Answer: This statement is true because platforms like TikTok and YouTube allow audiences to produce and share their own content easily, fostering active participation rather than passive consumption.